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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Best practices for asynchronous selling [15:38]. When he explains what he’s doing at the end, it makes a tremendous amount of sense, and you can see that it’s actually strategic. I’m not here to sell you anything, but I am here to share good ideas. Show Introduction [00:04]. Projected trends for 2021 [27:18].

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. First, I’m trying to sell the candidate. It takes on more significance.