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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. 49% of people aged 12 to 34 listened to a podcast in the previous month, followed by 40% of people ages 35 to 54, and 22% of people aged 55 and above. DemandMetric ).

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. He shares content, interacts with followers on Twitter and LinkedIn, appears on podcasts, and speaks at events. Demand will naturally follow. That’s some powerful stuff.

Referrals 115
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok is an entertainment platform. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. A quarter of all users fall into the millennial and Gen X demographics.

Customers 102
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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

They're also embracing technologies like AR/VR for entertainment or retail purposes. Even if you can't take advantage of the latest marketing technology today, it's still important to keep up with how other retailers are using it -- especially if they're selling products in a similar category as you.

Product 101
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The Ultimate Guide to Press Release Distribution

Hubspot

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. The “secrecy heuristic”. Image source ). Image source ).

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. The “secrecy heuristic”. Image source ). Image source ).

Customers 101