The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers
ConversionXL
NOVEMBER 28, 2022
With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. TikTok is an entertainment platform. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss.
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