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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. TikTok is an entertainment platform. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss.

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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). That’s a less-than-explicit signal.

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Our audience is ultimately used to these mediums. Conversational Marketing | HubSpot.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Need to build a landing page for a new promotion? Simply put: Resale presents a huge opportunity for your business. But it’s not enough to just be present on social channels. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result.

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This day in search marketing history: February 7

Search Engine Land

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools 2012: It included the ability to analyze your own datasets.

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How to Grow a YouTube Channel: Benchmarks & Strategy

ConversionXL

Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. To reel in the relevant subset of those YouTube viewers, you need a consistent visual presentation and a well-defined brand.

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29 Simple Ways to Grow Your Email List

Hubspot

If it's entertaining enough, they'll always look forward to your emails. Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Use Pinterest to promote gated visual content.