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SEO content writing vs. content writing: The key difference

Search Engine Land

It’s risky and a step into the unknown, and unless you have a promotion strategy, the likelihood is high that no one will ever read your post. As we’ll see shortly, an abundance of content sticks its fingers up at search engines and does pretty well. Be it entertaining or educating. But that’s accidental.

Angle 98
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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). More space to sell potential buyers on your product.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

You can use this to your advantage to sell more products. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. billion views.

Customers 102
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What You Need to Know About Millennial Blog Readers

Hubspot

Your problem might not be the content you're posting, but how you're executing and promoting that content. Are you writing technology demos for an audience that most likely grew up with technology? Ecommerce is a way to sell goods and services online. Millennials make up to 85% of online shoppers. Source: Statista ).

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Need to build a landing page for a new promotion? Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Those days are over.

Angle 76
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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Those platforms collect inventory from publishers and sell it to advertisers. An exchange is a platform that allows publishers and advertisers to buy and sell ad inventory from multiple networks. An ad exchange is like the stock exchange itself, allowing you to buy or sell stock in an open market.” It is not an intermediary.

Gaming 92
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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

They're also embracing technologies like AR/VR for entertainment or retail purposes. Even if you can't take advantage of the latest marketing technology today, it's still important to keep up with how other retailers are using it -- especially if they're selling products in a similar category as you.

Product 101