Remove Angle Remove Entertainment Remove Service Remove Trust
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Those days are over. As technology advances, this trend will gain more traction.

Angle 76
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

It uses marketing to raise brand awareness and get people excited about your products or services. Become a trusted brand with thought leadership. So you want to have a different angle, a new angle, something that you’re about.”. Otherwise, the best you’ll achieve is entertaining window shoppers.

Referrals 115
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How to create how-to content in 7 steps

Search Engine Land

And it’s easy to see how those actions could help grow your brand – by proving your expertise and thus building trust and affinity with your readers. Because a teaching mindset is entirely different from an information-sharing, entertaining, or analytical mindset. Why does this matter? Step-by-step instructions.

Education 101
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What You Need to Know About Millennial Blog Readers

Hubspot

Ecommerce is a way to sell goods and services online. The angle can be anything from "Videos on Facebook to Waste Time" or "Short Videos About Marketing Every Millennial Can Enjoy". Social media is the most popular form of entertainment for millennials, who spend an average of over two hours a day social networking.

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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. Businesses can tell a story, help customers understand a complex product, and develop trust by providing value, not just asking for a sale. Define your angle. Advertorials also have their critics. Write like the publisher.

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The State of the Marketing Industry in 2019: 7 Trends to Watch Out For

Hubspot

Cognitive Computing-Powered Customer Service. Brands who implement cognitive computing into their customer support technology are able to assemble two-pronged customer service teams that help provide better, faster customer service. So what’s a marketer to do when the very people they need to persuade don’t trust them?

Angle 78
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Should You Let a Bot Write Your Content?

Hubspot

The automated press service set up by PA -- RADAR -- is currently trialling computer-generated-data-driven content, funded by a grant from Google’s Digital News Initiative. There is a certain skill to writing - particularly copy that needs to be entertaining, engaging or persuasive - that goes well beyond typing words on to a page.