Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas.

Angle 112

Angle Niche Clients Technique 112

Search Engine Land

MARCH 2, 2023

{Topic} conference agendas Similarly, asking ChatGPT for conference topics targeting a specific persona in my niche provides some interesting ideas: Quick and dirty competitive research ChatGPT doesn’t have the most recent data and isn’t a comprehensive keyword research tool. This is a handy way to sum up that information quickly.

Niche 98

Niche Non-Profits Angle Government 98

ConversionXL

JUNE 30, 2021

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . They sell the customer on a product or service and compel them to learn more. For a USP to hold up under scrutiny, it has to do three things well: Be memorable. Be tangible.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 96

Objectives and Key Results Angle Healthcare Finance 96

ConversionXL

MARCH 10, 2021

I’ll also share how businesses like yours can get press and maximize the potential of press to build trust, drive sales, drum up demand, and of course, skyrocket your authority and credibility—no matter what industry or niche you’re in, and even if it’s just one press feature. This already gives me several angles.

Angle 151

Angle Pitch Niche Trust 151

ConversionXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. The bar is low for setting up Facebook ads; it’s easy for any business to run an ad.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Sales Hacker

FEBRUARY 22, 2021

The most obvious is to ensure that salespeople are exceptionally familiar with the product they’re selling and how each customer will use it to overcome their unique pain points. Your company’s blog is a prime location for establishing expertise in a range of fields related to your product. Create new, hyper-relevant knowledge.

Process 89

Process Niche Angle Sales 89

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. Others get creative.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. More space to sell potential buyers on your product. Advertorials also have their critics. A loophole to get past ad blockers.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. It uses marketing to raise brand awareness and get people excited about your products or services. Demand will naturally follow. The state of demand generation in 2022.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Search Engine Land

MARCH 30, 2023

It’s unique within Google News products because the publisher’s editorial team selects which stories to show readers. Grow your following : Readers can follow your publication, greatly increasing the chance your content will be shown in personalized placements. Consistently plan ways to explore fresh angles.

CTR 125

CTR Angle Click Through Rate Follow-up 125

Martech

AUGUST 11, 2021

Let’s dig into some “must-have” capabilities, followed by the advanced, and finally – some tools to help you stay ahead of it all. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Stories give your brand another angle to social media and maximize impact.

Angle 132

Angle Drivers/motivators Niche Gaming 132

Hubspot

JULY 18, 2019

Receiving too many follow-ups. How many follow-ups becomes too many follow-ups? When is it okay to send a follow-up email? What should you include in a follow-up email ? Too many follow-ups. Generic angle to a common story. Image Source. Image Source.

Pitch 74

Pitch Niche Angle Cold Call 74

Beeketing

MAY 3, 2021

Once it is implemented successfully into the business’s eCommerce system, the business simply needs to scale through a combination of new product lines, content publishing, and web promotion. . Shopify has certain management functions that are automated, such as the stock, inventory, reviews, and email marketing when it is set up properly.

Growth 52

Growth Niche Angle Pitch 52

Search Engine Land

JANUARY 4, 2023

How many times have you uttered the following in the last year alone? ” “Content marketing / SEO doesn’t work in our niche.” Excuses and lies we tell ourselves to simultaneously: Puff up our ego. ” Quality drops like a rock every time you push quantity or volume up. Don’t lie.

Assembly Line 100

Assembly Line Angle Start-ups Follow-up 100

The 5% Institute

JULY 14, 2020

Selling financial services can sometimes feel a bit harder than selling other product types. Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Compared to that of a physical product – people can see, hear or feel what they’re buying.

Service 98

Service Sell Objectives and Key Results Pitch 98

Hubspot

JULY 23, 2020

Businesses who center a Group around their brand or industry can build a community around it — making our brand and products even more valuable to potential customers. When building out our Facebook Group strategy, we followed a number of steps to get our team aligned and working. In short, we consider our Group followers as our VIPs.

Angle 86

Angle Launch Niche Promote 86

The 5% Institute

APRIL 24, 2020

Selling services can sometimes feel a bit harder than selling other product types. Compared to that of a physical product – people can see, hear or feel what they’re buying. IBM initially came up with a concept called BANT; it’s an excellent acronym to help guide you when qualifying your potential clients. Qualifying.

Service 98

Service Closing Sell Objectives and Key Results 98

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Finding your niche will attract more of those ideal customers than appealing to the broader market ever could. how your product helps solve a problem), but it’s key to go beyond surface insights. But there are other ways to stand out.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. 49% of people aged 12 to 34 listened to a podcast in the previous month, followed by 40% of people ages 35 to 54, and 22% of people aged 55 and above. DemandMetric ).

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

Hubspot

JUNE 26, 2020

For example, if you post a well-made explainer which gets high views and sees high average view times, and then post a product promotion that gets lower views, this might mean that your fans prefer to learn more about your brand through the explainer format rather than an over-promotional one.

Angle 101

Angle Promote Niche Engineering 101

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Beeketing

MAY 5, 2021

Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites. Create a sense of urgency to encourage people to buy your products right away. . Mention the number of units left in stock below every product and keep your inventories low to create a real sense of urgency.

Conversion 98

Conversion Retail Angle Niche 98

Lead Fuze

JULY 13, 2021

There are three reasons why prospects reject your product. 1 The client thinks they don’t need your product. You get to explore their side of things, including whether there is a need for your product or service. You’ve carefully orchestrated the perfect presentation and you know they want your product.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. As the great overseer of their company, they are primarily concerned with productivity and automated reporting features for our product. One of the easiest ways to align your sales and marketing teams is by having them follow that metric.

Objectives and Key Results 72

Objectives and Key Results Niche Sales CRM 72

Lead Fuze

JANUARY 2, 2024

Whether it’s improving upon an existing product or creating something entirely new, that initial search for inspiration is crucial. Whether improving existing products or delivering new solutions entirely; their nimble strategies allow them not only survive but thrive amidst uncertainty. Dreaming of entrepreneurial success?

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. Specific keyword angles. New product messaging. Avoid paid keyword traps.

Gambling 101

Gambling CTR Education Campaign 101

Lead Fuze

JULY 24, 2023

These individuals have expressed an interest in your product or service, and they may be the ones with the authority to make purchases. You need up-to-date contact information so you know exactly who you should be targeting with your sales funnel efforts. How do I find eCommerce leads on LinkedIn? The significance?

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Heinz Marketing

APRIL 4, 2022

Yes, it’s more expensive, but from a resource angle, we can pull in a C-suite for a Thursday and maybe the following Wednesday night, right? We’re very niche when we go after our market with these VIP experiences. Dana : “Attack”, products. And it can be two different geographic areas.

Pipeline 97

Pipeline Campaign Sales Follow-up 97

Hubspot

SEPTEMBER 5, 2013

It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. There’s no substitute for reading the guidelines , but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings.

Angle 78

Angle User Experience Niche Contract 78

ConversionXL

MARCH 14, 2013

It’s estimated that 47% of people in the UK, and 33% in the US have reviewed a product online , this gives you an awful lot of information. Use Social Media to Spot Customer Hang-ups in Real-time. 26% to express dissatisfaction, 23% to share companies or products they like). Photo Credit. Google Maps / Places.

Conversion 103

Conversion Retail Manufacturing Niche 103

SaaStr

JULY 20, 2021

In the run up to 2021 SaaStr Annual , Expensify CEO David Barrett is rejoining us as a top speaker from Annuals part. Expensify started as what was viewed as a horrible idea and turned into a successful company whose product is used by companies big and small. David : If we can get a lighter we can definitely hook this up.

Angle 95

Angle Meeting Start-ups Drivers/motivators 95

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. When you roll that forward just seven years, that was up 8X, you roll that for just 12 years, is that a staggering 61X. This episode is an excerpt from Jason and Henry’s session at SaaStr Annual @ Home.

Non-Profits 61

Non-Profits Strategize Trust Growth 61

Hubspot

DECEMBER 11, 2015

To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. Below I've detailed step-by-step instructions for conducting keyword research, selecting the right content format, and coming up with more strategic content topics and ideas. Product (or service) phrases.

Niche 53

Niche Angle Click Through Rate Technique 53

Hubspot

MARCH 26, 2013

While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl. 5) Set up Alerts. For smaller, more niche events, they may not be necessary. 6) Frame the Conversation.

Angle 75

Angle Networking Conversion Niche 75

Hubspot

OCTOBER 10, 2019

Identify the niche your company fills and write highly specialized content about that niche," Prater explains. "It This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. Include offers for related resources, products, or services.

Engineering 14

Engineering Promote User Experience Niche 14

Heinz Marketing

JANUARY 29, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Next we had Mike Weinberg , incredible writer, speaker, author, followed by Conrad Bayer , CEO & Founder of Tellwise. She is the story teller for Terminus a B2B account based marketing start up in Atlanta.

Pipeline 66

Pipeline Sales B2B X-functional 66