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Outbound Emailing in Times of Uncertainty – The Best and Worst of April 2020

Cience

But they can introduce hospitals to systems that can help save lives by generating full health histories for every patient. Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Instead, they played up the exclusivity angle. Second, there’s no sales pitch. What about the typos?

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Experience Disruptors: A New Breed of Growth Leaders

Hubspot

I used all their products, read all their terms and conditions, interviewed many of their founders and senior executives, and talked with their investors. They come from hospitality roots. They are genetically more similar to a great hospitality company like the Four Seasons or the Ritz-Carlton than to Oracle or Cisco.

Growth 73
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A Marketers Guide to TF-IDF Optimization for SEO

ConversionXL

In Google Analytics the same URL for the same period of time showed incredible growth despite the travel and hospitality industry took a big hit from Covid-19. For example, it could be that a product is missing information about the size and delivery costs, so adding a couple of paragraphs showing how size can impact delivery costs.

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How to Cultivate Psychological Safety for Your Team, According to Harvard Professor Amy Edmondson

Hubspot

They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities? Why were the best hospital teams messing up consistently, while the less powerful teams were making considerably less errors? Or, maybe the best teams were a mix of introverts and extraverts?

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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. There are countless hostel horror stories online and hundreds of videos that mock their hospitality scattered throughout social media -- so needless to say, they don’t have the best reputation.

Campaign 101
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Is Your Open Office Causing a Creative Crisis?

Hubspot

A 2011 study found that employees who moved to an open office space perceived that communication had improved, but they reported that they felt less productive and creative in their new setup, citing noise and visual distractions as two of the causes. Studies have shown that hospital patients with a room of a view heal more quickly.

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

Previous life, I was a GM and a product that was all about understanding the skills that were at your company. And so if you look on the marketing side, we feel it every day, what skills do you need for product marketing? Or even, we would hear it from hospitality companies. I need a product marketer. ” Right?

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