Martech

FEBRUARY 9, 2023

Dig deeper: AI-generated content is detectable, new study claims “Microsoft is likely trying to cover every angle, since the laws about AI are still in flux,” says Elizabeth Potts Weinstein, a business law attorney and founder of EPW Small Business Law PC. “No No one yet has any clear answers in AI.”

Legal 91

Legal Angle Service Launch 91

Martech

MAY 30, 2023

The idea here is to “plug in” to the social conversations and engagements your target audience has with other brands and other people, giving you the opportunity to uncover new trending topics, new angles for your messaging or new approaches you may not have otherwise considered.

Angle 119

Angle Niche Clients Technique 119

Search Engine Land

AUGUST 15, 2023

You’ll either get your angle validated or get surprising insights that help you produce distinctive content that connects in a way your competitors aren’t. That piece ranks high in the SERP among giants a couple of weeks after launch, and the client is thrilled. Take the findings of your research to them and ask what they think.

CRM 94

CRM Angle Niche Clients 94

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. When launching new collections, cover everything: title tags, descriptions, on-page content, team communication and interlinking. Additionally, smart time management and execution are key, particularly for launches and projects.

Launch 127

Launch Angle Click Through Rate Engineering 127

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." Has the developing tool you're launching helped you with data entry? You can use that as an angle and frame your story from there. And saves you money).

Angle 101

Angle X-functional Technique Campaign 101

Search Engine Land

OCTOBER 9, 2023

A lot must happen in the right sequence to ensure the site functions as expected during launch. Here are the steps we would take at our agency to ensure that all angles are being considered and that the old site is prepared to pass value onto the new pages: Review content on templated pages (e.g.,

Objectives and Key Results 107

Objectives and Key Results Retail Angle Engineering 107

Search Engine Land

FEBRUARY 19, 2024

That could be a unique angle, including some kind of guide or tool, video if everything is text, text if everything is video. There was no shortage of podcasts when the show launched, but this podcast brought something new. Why strategy matters The Joe Rogan Experience is a perfect example of a killer strategy.

Strategize 116

Strategize Niche Angle UX 116

Martech

AUGUST 25, 2023

And now that Audiences can be exported to BigQuery — and since we’ve launched our Audience API – there are multiple ways to use your GA4 Audiences with non-Google channels and products. A: There are a couple different angles to this. Q: Will they be more useful to some businesses (or types of businesses) than others?

SQL 96

SQL A/B testing Angle Strategize 96

Hubspot

SEPTEMBER 9, 2015

Two years ago, HubSpot launched a website platform as part of our Content Optimization System. As businesses grow, this need to report on progress from many different angles only grows. Bonus Launch: Introducing Leadin. The launches this year are one step along the way.

Launch 72

Launch Teamwork Angle Contact 72

Martech

SEPTEMBER 20, 2021

Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Or would they rather see wide-angle shots of the entire eBike on display? The platform’s AI-driven technology helped Serial 1 determine what images resonated most with consumers. Testing images at scale.

Conversion 117

Conversion A/B testing Objectives and Key Results Manufacturing 117

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details. We already rank in many lists like “best appointment setting companies.”

B2B 116

B2B Gaming Niche Appointment 116

Search Engine Land

JULY 11, 2023

The strategy director launches into telling everyone what happened… “They just didn’t get it.” Put those hats on and use your mind-reading skills to think about what you are proposing from all angles so that you can be ready for them. We planned to launch content on deeper areas of the website, using it as parts of blogs, etc.

Education 69

Education Angle Presentation Technique 69

ConversionXL

MAY 27, 2022

Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Lead Fuze

JUNE 15, 2023

From mystery shopping to online surveys, gain valuable insights for successful business strategies #MarketResearch #CustomerData Click to Tweet Why Market Research is Crucial for New Products or Services Launching a fresh product or service can be an intimidating challenge, particularly in the present highly competitive market.

Strategize 52

Strategize Angle Lead generation Growth 52

Salesforce

OCTOBER 7, 2021

View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Here are some things to keep in mind when measuring traffic and conversion: 2.

Retail 96

Retail A/B testing Angle Campaign 96

Hubspot

JULY 23, 2020

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

Angle 86

Angle Launch Niche Promote 86

Martech

FEBRUARY 16, 2022

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. It’s about matching the topics that we’re covering from an editorial angle to the right people.”. A portion of Public’s community actively invests, but many people are there just to learn. “It’s

Electricity 94

Electricity Education Angle Technology 94

Martech

DECEMBER 19, 2023

The time and money you and your email team have invested in email acquisition and retention behooves you to try as many angles as possible to re-engage them with your email program. Mail are expected to launch their new requirements for inbox access in February 2024. Google and Yahoo!

Government 112

Government Angle Follow-up Meeting 112

ConversionXL

JUNE 30, 2021

ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. Fabletics isn’t a unique brand, but it’s found a unique angle. Taylor Stitch is an example of how finding the right angle can turn a common approach into a unique marketing strategy.

E-commerce 149

E-commerce Sell Angle Up-sell 149

The Lost Book of Sales

OCTOBER 18, 2021

In the context of this article however, I am taking a slightly different angle. If you recognize early that this principle is used against you in a deceiving or a malicious manner, you can retaliate appropriately, and for this I recommend you read Cialdini’s book.

Negotiate 96

Negotiate Contract Angle Drivers/motivators 96

SaaStr

OCTOBER 31, 2023

The rebrand happened simultaneously with the launch of a better-functioning app. Navan has a unique angle for supporting humanitarian crises. A Rebrand is More Than a Name Change Rebranding was more than just a name change. There was a new emphasis on building software for people. It was a Frankenstein for transient travelers.

GTM 87

GTM Price Angle B2B 87

Martech

AUGUST 11, 2021

Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Stories give your brand another angle to social media and maximize impact. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. Fig #6: Feedly dashboard.

Angle 132

Angle Drivers/motivators Niche Gaming 132

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6

Engineering 85

Engineering Promote Angle Healthcare 85

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand.

Product 127

Product E-commerce Strategize B2B 127

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101

Campaign Transportation Launch Hospitality 101

Search Engine Land

JULY 5, 2023

It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler. The privacy angle gets lost with automation and smart bidding but it’s important to remember. AI won’t affect structure but will be helpful for small or new advertisers (not experienced marketers), Cruz believes.

Campaign 91

Campaign Objectives and Key Results B2B Angle 91

Hubspot

NOVEMBER 17, 2020

Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI. To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. The Cons of Podcasting. Podcast tech can be intimidating.

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

Lead Fuze

JANUARY 2, 2024

Similarly, launching your business without a robust blueprint is like heading into battle unarmed. Maybe there’s an angle they haven’t explored or a service gap wider than the Grand Canyon waiting for someone savvy enough—like you—to fill it. How do you explore business opportunities?

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Salesforce

JULY 28, 2022

Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. A replacement part is a high-margin purchase that also has a huge support angle. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. The result?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Hubspot

AUGUST 18, 2020

With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. Have you ever launched Instagram or Facebook Stories and noticed new AR filters that allowed you to test out products directly through your app? If not, you'll definitely see more of this soon.

Product 101

Product Retail Technology Technology 101

Hubspot

SEPTEMBER 20, 2019

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Let's return to the product launch example from above. Follow Along With a Free Focus Group Questionnaire Template. How much money would you spend on a product like this?

Appointment 77

Appointment Launch Angle Promote 77

Search Engine Land

APRIL 21, 2023

Study what's ranking at the top of Google and mirror the structure – but add your unique angle. Headers, the first paragraph, image alt text, and the meta title and description are biggies. Include all the information the top articles include, but do your best to make your evergreen content better and unique to your brand.

Real Estate 99

Real Estate Angle Engineering Territory 99

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. Was there a new product launch? — Programmatic ad sales are soaring, from $60 billion in 2019 to an estimated $97 billion in 2022, according to eMarketer.

Sales 98

Sales Angle Campaign Technology 98

Hubspot

JUNE 26, 2020

Building a solid content strategy might include the following steps: SEO or Keyword Research: This will help you identify which topics or keywords are highly searchable and could inform a successful video's angle. Content Promotion: Once your video is live, you'll want to take steps to make sure it gets views outside of just search traffic.

Angle 101

Angle Promote Niche Engineering 101

CloserIQ

APRIL 23, 2019

Then there are potential consultants fees, launching the technology, and upskilling staff. It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. Then there needs to be time set aside time for adoption, launch, staff training and fine-tuning.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

Search Engine Land

FEBRUARY 6, 2023

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.”

E-commerce 86

E-commerce Government Engineering Angle 86