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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. It created powerful network effects.

Niche 133
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A Content-Driven Framework for Personal Brand Building

ConversionXL

LinkedIn is the top network for B2B content marketers—96% use the platform. Kevan Lee, VP of Marketing at Oyster , leans into the skimmable method when sharing his thoughts and relevant insights about YouTube ads: He promotes his expertise and encourages engagement with a call to action. of tweets promote your business ?

Angle 131
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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

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21 Unique Selling Proposition Examples (and Why they Work)

ConversionXL

FedEx is promising that they can deliver a parcel the next day; It’s tangible because FedEx has the network and infrastructure to get a package to its destination on time, and; It’s customer focussed. It’s a strong USP driven by purpose and niche. Fabletics isn’t a unique brand, but it’s found a unique angle. Conclusion.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Our advantages were almost all network-driven. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. in angel investment.

Referrals 115
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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

While people still value video, image, and text content, they are finding authentic connections in shared interest groups instead of in their existing personal networks. At Facebook’s F8 conference in 2019, Mark Zuckerberg announced their plan to really focus on supporting and promoting Groups going forward.

Angle 86