Want to Know a Secret? Your Customers Do.
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NOVEMBER 27, 2019
McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Rather than a traditional round of pre-release promotion, Beyoncé released a full album on iTunes in 2013 with no advance promotion.
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