Martech

MAY 16, 2023

Think infographics and animated videos. Their behavior was to learn the information to inform others. Their content preferences were for “light” content that traveled easily and could stand independently without an explanation. After they shifted to lighter follow-up content, lead conversion post-webinar increased by 35%.

B2B 98

B2B Drivers/motivators Follow-up Represent 98

Search Engine Land

MAY 13, 2024

These blog posts, videos, podcasts or infographics have gone viral and continue to resonate with your audience. Could an infographic become an animated explainer? Some of my biggest wins have come from simply repurposing and redistributing content I already had. Look for content with high traffic, engagement and conversions.

B2B 115

B2B X-functional Pitch Click Through Rate 115

ConversionXL

JUNE 15, 2021

Take animated short “All in a Day’s Work” by Mailchimp presents. You have many options for how you tell your story, such as: Spoken (presentation) Written (blog, article, digital magazine, social media post, landing page) Audio (podcast, webinar) Digital (film, animation, imagery, infographic, video testimonial, video success story).

Education 153

Education Presentation Promote Campaign 153

Hubspot

JULY 1, 2020

In early 2020, video overtook blogs and infographics as the most used type of marketing content. To make a solid remote video plan, go over your current production process and determine which aspects you can make virtual, such as editing, filming yourself, or adding animation. Lighting Fixtures.

Angle 101

Angle Teamwork Presentation Education 101

The 5% Institute

JULY 21, 2023

Utilize the Power of Infographics Infographics are a fantastic way to present data and statistics creatively. Incorporate Multimedia Elements Enhance your presentation by incorporating multimedia elements such as videos, audio clips, or animations. These add variety and interest to your talk.

Presentation 52

Presentation Technique Closing Conversion 52

Hubspot

MARCH 13, 2017

To help you stay ahead of the pack, EmailMonks created an infographic deciphering 2017's biggest email design trends. GIFs have enticed us so far, but they'll now be joined by cinemagraphs: keyframe animations and live backgrounds. Check out the infographic below, and start planning your email design strategy for the rest of the year.

Customers 78

Customers 78

ConversionXL

OCTOBER 7, 2015

Most likely, the American Society for the Prevention of Cruelty to Animals (ASPCA). Also, since this type of animal cruelty likely isn’t something you’ve intently considered before, you should feel a bit of instability (your perception of your environment has changed quickly). You accept that animals need to be protected.

Manufacturing 131

Manufacturing Pitch Presentation Conversion 131

SaaStr

SEPTEMBER 26, 2022

The brand illustrated that people spend less time on strategy and more time on lower-level work with data visualization and animations. With these statistics built into outreach emails, infographics, and other sales materials, they could highlight them to sales prospects. . Then they want to learn more! .

Meeting 83

Meeting Networking Start-ups Follow-up 83

Hubspot

MARCH 16, 2021

Consider using products like Canva to design in-house infographics, graphs, or animated images to help your brand stand out on search results pages and make your images more shareable. If your image doesn't accurately demonstrate your product, it will get buried under better, higher-quality images from competitors.

User Experience 101

User Experience Engineering Represent Follow-up 101

Hubspot

APRIL 18, 2017

But whether you're creating a Facebook banner for your retail store, or an infographic for your law firm, you might wonder where you should begin with Canva. Using an animal shelter's promotion of its weekend adoption fair as an example, we'll guide you through the eight steps of creating visual content with these tools and templates.

Promote 78

Promote Retail Follow-up Presentation 78

Hubspot

APRIL 5, 2021

Be sure to have a diverse set of templates that can be used for various content types, such as infographics and videos. For instance, an infographic probably wouldn't do well on Twitter. In addition to templates, Canva also has an extensive stock library with photos, animations, and videos for brands in any industry.

Follow-up 100

Follow-up Price Start-ups Consult 100

Hubspot

NOVEMBER 21, 2018

Include a variety of topics and formats to keep your audience from getting bored, like blog posts, videos, podcasts, animated presentations, ebooks, images, charts, webinars, infographics, and more. Do the same with a service like Social Animal or NinjaOutreach. Build relationships.

Growth 93

Growth Niche A/B testing Follow-up 93

Hubspot

JUNE 18, 2015

If you want more guidance on what fonts work best together, check out this infographic. Use this KISSmetrics infographic to figure out a good color combination. 8) Add "animated slides" and clickable links. As a result, there are two things you'll need to add in: "animated slides" and clickable links.

Presentation 77

Presentation Follow-up Promote Start-ups 77

Hubspot

AUGUST 16, 2013

Use this KISSmetrics infographic to figure out the right color combination for you. Two things you''ll need to specially add are links that can be clicked and "animated slides." As far as slide animation goes, SlideShare does not support PowerPoint animation. 3) Establish your main headers.

Presentation 78

Presentation Start-ups Follow-up Customers 78

Hubspot

MARCH 4, 2020

For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) content, graphic design, animation, video, blog, social media) while creating and sharing your media. with its target audience members.

Negotiate 100

Negotiate Campaign Process CRM 100

Hubspot

JULY 16, 2018

They either didn't exist or were generic animated explainers. ( For no good reason, marketers have come to think of “content marketing” as articles, white papers, webinars, infographics, “snackable social videos” (groan), and not much else. I wanted to see the products in action. Way too hard. You know what I’m talking about.

Sports 59

Sports Trust Start-ups Engineering 59

Hubspot

FEBRUARY 28, 2017

Yes -- starting with the infographic below. >" src="https://no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png">. Luckily, the folks at E2M compiled the major Google algorithm updates from that year into this visual, animated representation.

User Experience 74

User Experience Engineering Technology Technology 74

Hubspot

OCTOBER 29, 2014

Keep in mind, though, that trends can take many different forms: Content type - Content can be delivered in many different formats (including blog articles, social posts, graphics, infographics, animated infographics, slide decks, video clips, audio interviews, podcasts, and more).

Technique 76

Technique Growth Follow-up Contract 76

Hubspot

DECEMBER 1, 2016

Start with an eye-catching infographic that shares interesting tidbits about what you raised on Giving Tuesday and how that translates to the good your nonprofit does. An animal rescue group might build something around National Puppy Day (it's coming up in March). There's day for everything. Find one that's relevant to your group.

Follow-up 68

Follow-up Campaign Start-ups Drivers/motivators 68

Hubspot

JANUARY 12, 2018

If your new piece of content is an infographic, include an HTML code to embed it beneath the infographic, so that other bloggers can easily insert it into their site -- a tactic that can also be beneficial for SEO purposes. Here are some of my favorite repurposing ideas: Turn internal or customer survey data into an infographic.

Niche 78

Niche Tradeshows Gambling Promote 78

Hubspot

OCTOBER 24, 2016

As Jonathan Gottschall explains in his book, The Storytelling Animal , human beings are natural storytellers. Hence: PowerPoint presentations , infographics , and those quirky , mesmerizing whiteboard videos you’ve seen. For thousands of years, stories helped us spread information. Stories are a fundamental piece of our genome.

CTR 78

CTR Drivers/motivators Legal Technique 78

Hubspot

MAY 30, 2015

Infographics. All Ceros designs start simple and come to life through the implementation of interactivity and animations. Interactive Infographic. Through the use of a drag-and-drop functionality, Ceros enables users to create six different types of content: Shoppable Catalogs. Calculators. Knowledge Tests & Quizzes.

Entertainment 76

Entertainment Sports Education Technique 76

Hubspot

AUGUST 28, 2015

In an effort to recruit people showing interest in Boeing, the company placed animated infographic-type ads on the sides of its own LinkedIn Company Page. Here's what the hidden message looks like. Talk about a clever call-to-action for job seekers.

Hospitality 78

Hospitality Campaign Follow-up Gaming 78

Hubspot

SEPTEMBER 27, 2016

They feature captions and animations so viewers can understand the gist of the video without having to turn on the volume. The research article uses information-carrying images, such as graphs, infographics, and charts, which readers typically pay more attention to than the rest of the text on the page. 9) CodeAcademy.

Objectives and Key Results 77

Objectives and Key Results SQL Gaming Education 77

Hubspot

DECEMBER 10, 2014

18) Design an infographic. One option is to have an animated explainer video produced, but a more economical option (and one that features people at your company) is to shoot a video about customer-focused reasons a potential customer should choose your company. Where are your opportunities? Estimated cost: $750.

A/B testing 74

A/B testing CRM Campaign Conversion 74

Hubspot

SEPTEMBER 13, 2011

Infographics, cartoons, and slideshows can all be great content options. Synopsis: Vulgar unicorns, who live in a fantasy world, share misleading marketing fantasies in this animated video. Whoever said business content had to be limited to text? And there are so many possibilities! Don't Let Unicorns Fool You. Connect with HubSpot :

Cold Call 63

Cold Call Prospecting Conversion Customers 63

Hubspot

MARCH 20, 2016

For the release of the Minions movie in 2015, Pantone partnered with Universal Pictures to create an animated character-inspired color -- its first release in three years. 10) Celebrate Color Infographic. To celebrate its 50th anniversary, Pantone created this infographic highlighting the changing color preferences by decade.

Manufacturing 53

Manufacturing Retail Consult Education 53

Hubspot

AUGUST 8, 2016

Tweeting with cute animals. Use cute animals -- even better if they’re interacting with your products. Scotch also plays into people’s love for visual statistics by incorporating visual content -- like this micro-infographic -- into their publishing mix: 90% surveyed use their junk drawer a few times a week. July 15, 2016.

B2C 51

B2C Management Consulting Consult Follow-up 51

Hubspot

DECEMBER 16, 2013

Or a series of sexy infographics. Take industry stats and turn them into an infographic. It can be still or it can animated. Images and infographics. If your industry is saturated with technical whitepapers then why create another technical whitepaper? Create an in-depth market research report instead. Whitepapers.

Entertainment 71

Entertainment Campaign B2C Technology 71

Hubspot

AUGUST 8, 2012

Or that marketers who publish infographics grow traffic an average of 12% more than those who don't , according to AnsonAlex ? They make it very clear that their brand values animals, the environment, and farmers. Or that according to SEOmoz , blog posts with videos attract 3X more inbound links ? Should I keep going? People love it.

Angle 74

Angle Gaming Start-ups Networking 74

ConversionXL

NOVEMBER 7, 2022

The central characters are people, animals, or places. Infographics. Use infographics to draw attention to information. Huff Post’s infographic on the economics of going green is a great example of how pictures can make statistics more engaging. what influenced or contributed to change? What other evidence is helpful?).

Territory 109

Territory Objectives and Key Results Presentation Campaign 109

Hubspot

JULY 20, 2017

That's why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. So check out the infographic below and start creating optimized videos for these four native video platforms! Sooner or later, the attention they give to your brand will wither away.

Promote 78

Promote Start-ups Meeting Process 78

ConversionXL

JUNE 20, 2017

While there’s not a smidgen of veracity in the widely-shared infographics and “content marketing” posts that scream we process images 60,000 times faster than text, a study did find that presentations using visual aids are 43% more persuasive than unaided ones. The subtle shifts in the animation do a great a job in amusing the visitor.

UX 94

UX Conversion Intrinsic User Experience 94

Hubspot

SEPTEMBER 21, 2016

In particular, they've experienced a lot of engagement by live streaming video of their animals on Facebook Live, Periscope, and Snapchat. ( We focus on the animal, we focus on the story, and we don't script it. You can learn how to master Facebook Live with the help of this free guide. ). Live-streams are] not super-rehearsed.

Objectives and Key Results 78

Objectives and Key Results Networking Entertainment Follow-up 78

Sales Hacker

FEBRUARY 3, 2021

Add some interactive slides, animation, arrows, and blocks that appear one after another. Use presentations with visuals, infographics, and a bare minimum of text. Ideally, you’d use a gadget that allows you to draw with an electronic pen and share the screen. Make sure your presentation is visually appealing.

Pitch 109

Pitch Objectives and Key Results Clients Presentation 109

Salesmate

DECEMBER 24, 2020

Animate yourself. Include infographics, videos, and photos in your presentations and emails, so that your client is always looking forward to receiving mail from you. Who likes stillness? Wouldn’t it be better to keep the camera shut if you are not going to do anything on the screen? “A Communicate creatively.

Sell 119

Sell Objectives and Key Results Pitch Clients 119

Salesforce

JULY 23, 2021

In practice this means that a blind user can use an app with a screen reader; a deaf user could rely on captions on a video; a user with a cognitive disability may benefit from reduced animations to prevent distractions. Almost everyone relies on some object — like headphones or reading glasses — that aids accessibility.

Construction 96

Construction Technology Technology Start-ups 96