Brands’ cost-cutting moves are costing them customers
Martech
JULY 25, 2022
More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. That’s 15% more than the next highest category, household products. “[S]top Their share of this spending is now at 21.6%, well ahead of 2019 levels.
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