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Let’s Talk About Lean Manufacturing For A Moment….

Partners in Excellence

So much of what our focus in “modern selling,” seems to be the adaptation of Lean Manufacturing techniques into selling. We’ve created “assembly lines” with specialized functions, passing our customers from one station to the next. In a lean factory line, the entire line would stop.

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Predictable Revenue

Partners in Excellence

The underpinnings of that book are concepts behind lean manufacturing and the Toyota Production System (TPS) originated by Ohno, Toyoda, Deming. The underlying principles of all of these is an assembly line mentality in workflow design. In manufacturing, the way this was eliminated was to eliminate all variation.

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A SaaS Fairy Tale….

Partners in Excellence

Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. Sales/marketing started applying these manufacturing principles to the “mechanization” of the process. And assembly line process started to emerge.

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Start With The Customer

Partners in Excellence

They don’t care about our organizational structure, they don’t care about our selling process or strategies for demand gen. It’s become fashionable, recently, to apply manufacturing principles to our Go To Customer strategies. Customers become widgets progressing through our very efficient sales assembly lines.

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We Need To Change The Selling Conversation!!

Partners in Excellence

I just listened to an outstanding webcast on the future of selling, conducted by four close friends. I am a student of their work, they are among the smartest thinkers about selling I’ve ever met. It seemed, unconsciously, the conversation around selling gravitates to SaaS selling.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. Sellers have, blindly, applied “manufacturing” technique to managing their selling process.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible.