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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

That said, company promotion is indirect—don’t plan a hard sell. But their Pinterest profile doesn’t promote basic, overused content on topics such as “How to invest”, “Money management apps,” etc. . For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. For each campaign and industry, there are vital metrics.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Step 1: Define your goals.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. But in the past, it’s been done pretty transparently through advertising in the form of a spokesman. There’s quantitative support for the effectiveness of influencer campaigns, too.

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11 Great Ways to 'Get Personal' in Your Email Marketing

Hubspot

Knowing factors like business size, revenue, location, B2B or B2C, job title, etc. For example, you might choose to send a different message to contacts who use Twitter (perhaps to offer them some kind of Twitter-only promotion) than you would to people who don't have Twitter accounts. The takeaway here?

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5 Integrations That Will Amplify the Power of Your Lead Nurturing

Hubspot

To increase the effectiveness and power of your lead nurturing campaigns , there's no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation. N ext Steps. Integration With Other Pages. Next Steps. Next Steps.

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