Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.” Mobiquity Technologies’ ATOS 2.0 Get MarTech! In your inbox.

Product 97

Product B2C Campaign Contact 97

Search Engine Land

OCTOBER 25, 2023

Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. 41% for email campaigns. organizations operating in both B2B and B2C. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Why we care. saving time and money). How SMBs use AI.

B2C 115

B2C Education Contact B2B 115

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Together, these technologies enable marketing performance management (MPM). Better, more powerful tools.

B2C 105

B2C Government Technology Technology 105

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. Get MarTech!

Retail 99

Retail Networking B2C Campaign 99

Heinz Marketing

AUGUST 17, 2022

The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Here are some benefits of keeping the human connection alive and why it’s a fundamental part of the buyer’s journey.

Lead generation 119

Lead generation B2C B2B Cold Call 119

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Why we care.

Click Through Rate 105

Click Through Rate Campaign Technology Technology 105

SaaStr

JULY 22, 2022

Franklin stated, “The good thing about SaaS businesses is that technology is the solution our customers are seeing as the way that they’re going to automate themselves, get more productivity, more efficiency, and just help businesses run better.” Varni weighed in from a different market perspective, particularly B2C.

B2C 89

B2C Territory Legal Growth 89

Heinz Marketing

MARCH 27, 2019

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Once you start seeing improvements to your open rates, the next step is optimizing your campaigns to increase click-through-rates.

A/B testing 66

A/B testing Campaign Click Through Rate B2C 66

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns.

Campaign 145

Campaign B2B Technology Technology 145

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. So, the marketing campaigns and sales techniques should be tailored to meet their needs. Want to learn more?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Heinz Marketing

OCTOBER 28, 2022

Harness the power of technology to keep your creative edge and competitive advantage. Brand voice can be harder to show in B2B (unlike in B2C), so B2B marketers should find the sweet spot between being unhinged to boringly indistinct. Unlike in B2C, B2B buying journey can be complicated. Have the courage to be creative.

B2B 114

B2B B2C Networking Campaign 114

Martech

AUGUST 19, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

Customers 120

Customers B2C Technology Technology 120

Hubspot

OCTOBER 17, 2016

Exploding with investment and technological advances, the world of emotion detection and recognition technology will change the face of marketing in the years to come. Many of the most successful marketing campaigns and initiatives are focused on emotions. It would be nothing short of a game changer for your business, right?

Technology 78

Technology Technology Campaign B2C 78

Heinz Marketing

MARCH 16, 2022

Thanks to the marketing technology companies that have made the concept more approachable and actionable. Even if you are not actively or knowingly utilizing the AI technology, chances are you might still be using it through the tech stack that you currently own. Determine and hit campaign goals. Content curation. And much more.

B2B 109

B2B Technology Technology Cross-sell 109

Martech

MARCH 13, 2023

billion by 2024 On the B2C side, 40.6% also showed the biggest marketing investments this year are: Campaigns: 19.7% That’s a 12 percentage point drop from last year. Despite this, 31.7% say their customer experience is seamless. Dig deeper: B2B martech spending growth slows, may hit $8.5 Services: 19.3% Integration: 15.9% Why we care.

B2C 87

B2C B2B Campaign Growth 87

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. Which is why some sales-related technologies have landed on this list.

B2B 88

B2B Teamwork Referrals Cross-sell 88

Salesforce

JULY 29, 2021

Through tailored web experiences, Zebra Technologies reduced their website’s bounce rates by 45% and increased their form completion rates to 29% in just 24 months. I wanted to hear her thoughts on what personalized marketing is, how it’s worked for Zebra, and the results it can garner for both B2C and B2B. Get the guide.

B2C 98

B2C A/B testing B2B Campaign 98

Heinz Marketing

OCTOBER 2, 2022

Instead of relying on perceived similarities between your best customers, “aiCPs offer a more precise, efficient, and comprehensive way to target demand generation campaigns than ever before.”. Are they early adopters of new technology or late adopters? Are they B2B or B2C focused? Key Capabilities. Do they use the cloud?

B2C 114

B2C Pipeline Contract CRM 114

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Editorial Director. Read more here. Why we care.

B2B 104

B2B E-commerce Customers B2C 104

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. AI technology was used in content marketing long before OpenAI’s release of ChatGPT.

Strategize 127

Strategize B2B B2C Trust 127

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2C marketers use GA4? age, location) and the technology they use (e.g., So, they adjusted the social media campaigns driving traffic to their website. How should B2C marketers use GA4?

B2C 113

B2C Sports Referrals Non-Profits 113

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Buyers are even talking about preferring a rep-free buying experience.

B2B 72

B2B Process B2C Represent 72

Martech

MAY 7, 2024

But how is the technology being used by marketers? None of these genAI tools will be made available to political campaigns, Meta stated. The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to help build credibility with customers. Why we care. No political ads.

Technology 103

Technology Technology Price Campaign 103

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Automatic campaign optimization. Create intelligent campaigns. Generate creative for email campaigns. Assist or write copy for campaigns. Lead and account scoring/prioritization.

Campaign 121

Campaign Consult Prospecting Technology 121

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. In its most recent report on the market, Gartner predicted that 70% of independent CDP vendors will be acquired or will acquire adjacent technologies to diversify by 2023. “What can I do about it?”

B2C 89

B2C Technology Technology B2B 89

Heinz Marketing

NOVEMBER 26, 2021

Information Technology. To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” Having AI embedded into their technology means these platforms can use natural language processing (NLP) to help teams analyze email engagement.

CRM 114

CRM Contact Campaign B2C 114

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Salesforce

JANUARY 25, 2022

B2Bs that use marketplace technology to onboard additional sellers and offer third-party products related to their core goods can vastly expand their reach. B2Bs that use marketplace technology to onboard additional sellers and offer third-party products related to their core goods can vastly expand their reach.

B2B 98

B2B Cold Call B2C Territory 98

Highspot

JANUARY 9, 2024

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

Technique 52

Technique B2B Cross-sell Negotiate 52

Martech

NOVEMBER 7, 2023

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. Also, the new technologies can help. Ten years ago, 30 years seemed to be far away.

Price 101

Price Campaign Technology Technology 101

Martech

MARCH 7, 2023

We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. Along those lines, although the B2C side of the travel sector is very apparent, there’s more to the picture.

Product 92

Product Hospitality A/B testing UX 92

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. Here are three areas where this is happening.

Teamwork 116

Teamwork Campaign B2B Consult 116

Martech

JUNE 3, 2022

Such platforms are valuable in many situations throughout B2B, B2C, and D2C contexts, and all sorts of teams throughout marketing, sales, and other departments certainly have a need for marketing automation. Thus, there are plenty of ways to develop marketing operations and technology acumen. Processing.Please wait.

B2C 104

B2C Legal Negotiate Technology 104

Martech

SEPTEMBER 22, 2022

After all, even though CJO involves plenty of technology integrations, anyone that has implemented it knows that there are team members — people— behind the important work of both initial implementation and realizing its potential.

Customers 100

Customers B2C Engineering Campaign 100

Martech

APRIL 25, 2022

However, relying on the same old tactics can cause campaigns to become stale, which is why marketers need inventive ways to drive leads with ABM. With all the time, effort, and resources that go into ABM strategies, marketers need to make sure they’re meeting their goals, less they end up wasting valuable campaign dollars.

B2B 102

B2B B2C Campaign High impact 102

Martech

SEPTEMBER 24, 2021

So why isn’t this technology being used by more CMOs? For instance, if you’re in B2B marketing, you’re not going to get much traction from campaigns on the weekends. “If By looking at past patterns, you can use the forecast to pick times when you want to optimize pages or execute a campaign.

B2C 130

B2C Campaign Presentation B2B 130

Martech

AUGUST 9, 2023

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a study of nearly 500 SMBs conducted by online marketing and sales company Constant Contact and research firm Ascend2. Big interest. Top use cases. Companies using AI/automation are finding it a big time saver. Some reservations.

Non-Profits 92

Non-Profits Campaign CRM Technology 92