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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Think for a moment about chatbots for B2B lead generation … What do you feel? Everyone’s talking about how this breathtaking technology is helping their business. Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals?

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What Is a Sales Lead? The Complete Guide

Salesforce

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Read on to get a closer look at the characteristics of a qualified sales lead, how long it takes to turn a lead into a customer, how to use technology to your advantage, and more. What is a qualified sales lead?

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. 5) CIM Marketing Excellence Awards.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? LinkedIn for B2B Marketers.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. Again, this is a perfect example of using the technology at hand to increase the effectiveness of your visual content. And if you think GE’s photos would get boring quickly, think again.

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