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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Market saturation. Scott Brinker maintains the marketing technology landscape project. To do safe and boring marketing, post safe and boring stuff. Differentiation matters much less if you have a big market share.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. Again, this is a perfect example of using the technology at hand to increase the effectiveness of your visual content. 7) American Marketing Association.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. How on earth does a B2B organization use Pinterest to feed its marketing machine? Like this.