The Data-Driven Marketer’s Guide to Influencer Marketing
ConversionXL
MARCH 21, 2017
Micro influencers are niche influencers with 500–10,000 followers, but they drive high engagement with 25% — 50% engagement per post. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Personalization is crucial. Lord & Taylor.
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