The Art and Science of Personalized Selling in a Digital World
Highspot
NOVEMBER 12, 2020
In a matter of months, B2B sales moved from regarding digital transformation as “forced” to seeing that digitized selling is not only here to stay, but the way to go. Moreover, only 20% of B2B buyers say that they hope to return to in-person sales. The importance of personalization hasn’t gone away.
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