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How to Time Your Value Creation

Iannarino

The Gist: It is critically important to guide your clients through the conversations necessary to improving their results. Time each conversation based on its ability to create value for decision-makers and your other contacts. There are some conversations that create greater value for your clients earlier in the conversation.

Clients 343
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Trade Value, Not Intrigue: A Better Approach to Sales Competition

Iannarino

The Gist: Some salespeople try to acquire a meeting by mentioning their prospective client’s direct competiton. This approach is problematic because it implies that you’ll share confidential information that will somehow benefit your prospective client, making you untrustworthy. The Problem with the Competitor Gambit.

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Everything Wrong with Prospecting

Iannarino

The stereotype that defines salespeople as pushy, smarmy, lazy, high-pressure, self-oriented, entitled, and willing to do absolutely anything to win a deal hasn’t been true for decades. They give themselves lots of chances to be successful. This was a case of “doing whatever it takes,” even if it means having no integrity and no pride.

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Sales Velocity: The Art of Growing Revenue Faster

Veloxy

Sure, you might have quotas and deadlines that show accomplishment, but what exactly is the rate of your efforts? As the name suggests, sales velocity measures how quickly your company is making money. It analyzes exactly how fast deals are moving through your pipeline and generating revenue. Optimize Personal Win Rates.

Pipeline 306
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Steal Our 10 B2B Cold Email Templates (to 2X Response Rates)

Veloxy

Depending on your company, cold email writing is commonly shared between sales reps and marketing. Fortunately for you and me, I’ve invited a cold email expert to complement this blog post who has sent over 2.5 Fortunately for you and me, I’ve invited a cold email expert to complement this blog post who has sent over 2.5

Cold Call 130
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads. Users might click all the options, compare offers, and convert with someone else on your list, not you.

B2B 111
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Top ABM Metrics You Should Be Tracking

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. With so many tools and tech at your disposal, marketers are finding it even more difficult to measure and what ‘not’ to measure. If you are particularly interested in top ABM metrics to track your program success, keep reading. It can inform your ABM strategy.

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