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Everything Wrong with Prospecting

Iannarino

The automation that claims to solve the problem of getting meetings causes the exact opposite outcome. There was a rather long menu, and at the very end he asked me if we could schedule a meeting so he could better understand my requirements. He conceded that he only wanted to pitch me. Hustlers pursue opportunities.

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How Your Email Campaigns Harm Your Results

Iannarino

and their solutions, then asking them to click a link to book a meeting. Even the emails with a veneer of relevance soon degrade into the same old pitch. It sometimes takes us longer than it should to recognize the second-order effects of our actions—even seemingly good ideas can turn out to diminish your results and your reputation.

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Everything Wrong with Prospecting

Iannarino

The automation that claims to solve the problem of getting meetings causes the exact opposite outcome. There was a rather long menu, and at the very end he asked me if we could schedule a meeting so he could better understand my requirements. He conceded that he only wanted to pitch me. Lazy, Sloppy Poseurs. Brute Force Approaches.

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The Unrecognized Benefits of Cold Calling

Iannarino

There is a bottomless pit of people, especially on social media, who will tell you why you should not make cold calls. You know these people are not serious when it comes to sales because the replacements they recommend all share the potential pitfalls of the cold call, but lack any of the benefits. Combating Conflict-Aversion.

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Prioritizing Sales Tasks In Order of Importance

Iannarino

The Gist: We want to win deals, but we can’t do that without first creating them. There are (still) only two things we do in sales: we create opportunities and we pursue them. Build your sales workday around the outcomes you need to create, working in the order that enables the next outcome. In Order of Unimportance.

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How to build a strategic SEO process

Search Engine Land

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. You’ll learn my four-stage process, and I’ll even advise you on what to charge. It’s supposed to put you, the SEO, on the line. It’s you saying, “Do this, and you’ll succeed.”

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AI-powered content marketing: A startup’s guide to success

Search Engine Land

While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget. Include any special days and/or holidays you would also like for the spreadsheet to include. AI can optimize this content for search engines, ensuring your startup gets the visibility it deserves. The result?

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