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From Legacy to Modern Sales Approaches, Locus of Value | Part 8

Iannarino

The legacy laggard approach to sales views the product as the main source of value for prospective clients. The legacy solution approach to sales finds value in the solution the salesperson provides. From Legacy to Modern Sales Approaches Parts 1-7: Part 1 | Approaches.

Consult 218
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From Legacy to Modern Sales Approaches, Information | Part 3

Iannarino

The idea of what makes up value in B2B sales has changed dramatically over time. The idea of what makes up value in B2B sales has changed dramatically over time. From Legacy to Modern Sales Approaches Parts 1-2: Part 1 | Approaches. Part 2 | The Starting Question.

Cold Call 237
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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy solution approach to B2B sales added a level of proof, to provide clients with the confidence necessary to adopt their solution. However, viewing those challenges using inherited legacy models only makes things worse.

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From Legacy to Modern Sales Approaches, Who Leads | Part 7

Iannarino

The Gist: In a transactional sale, the salesperson has too little power to lead the client. In the legacy solution approach, the salesperson must negotiate a linear sales process. In the modern approach, the salesperson leads the client. On the legacy side of this continuum, the client leads the salesperson.

Negotiate 205
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From Legacy to Modern Sales Approaches, The Level of Value | Part 9

Iannarino

The Gist: One of the easiest ways to recognize your sales approach is to look at the level of value you create for your clients. The lower the level of value you create, the more likely that you have a legacy approach. The greater value you create, the more modern your approach. Part 3 | Information.

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From Legacy to Modern Sales Approaches, Discovery | Part 4

Iannarino

Both of the legacy approaches (legacy laggard and legacy solutions) place a high premium on the salesperson learning the client’s need or their problem. The modern approach requires that both the salesperson and their client both learn from each other. Part 2 | The Starting Question.

Clients 162
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From Legacy to Modern Sales Approaches, The Starting Question | Part 2

Iannarino

The legacy laggard approach starts the conversation with “why us?” ” The legacy solution approach starts with “why us and our solutions?” ” The modern approach starts with “why change?” ” See My Part 1, From Legacy to Modern Sales Approaches .

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