Remove blog how-to-compel-change-and-create-new-opportunities
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What to Track About Your Competitors

Iannarino

There is nothing you can do about how your rivals compete. For one thing, you can’t really do anything about how your competitors go about pursuing deals. Instead, you should pay attention to how they work, giving you an opportunity to create value they may be missing. Your Prospects’ Compelling Reasons to Change.

Price 339
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The New Sales Conversation

Iannarino

The Gist: A new sales conversation is replacing the traditional sales call. The new conversation provides value in areas where we have not yet enabled salespeople. There is a new sales conversation , and it shares little with legacy sales techniques of 10, 25, or even 50 years ago. The Salesperson’s Dilemma.

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The Commoditization of the Discovery Call

Iannarino

The Gist: Clients don’t change when they are not compelled to change. One way to uncover what might cause them to change is to ask directly: “what’s keeping you up at night?”. You are not going to create a new opportunity if your prospect is not compelled to change.

Cold Call 317
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Creating a Successful Digital Marketing Plan For Online Courses

ClickFunnels

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. Online courses are an amazing — and relatively new — development in the entrepreneurship world. There’s tons of opportunity. And in this guide, we’re going to show you exactly how to do that… step by step.

Cold Call 242
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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). Everything else has changed dramatically (the not-so-good news). Available resources.

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Who Should Be Buying?

Partners in Excellence

They’ve gone through all the tough work of identifying they need to change. They are doing something they don’t know how to do and get overwhelmed. We tend to spend the bulk of our time responding to people who are looking to buy. ” We send them emails and dials, connect with them on LinkedIn and some respond.

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Do You (And Your Customer) Have A Real Deal?

Partners in Excellence

Condition 1: The customer/opportunity is dead center in our Ideal Customer Profile. Probably one of the weakest areas of buying and selling I see is “qualifying.” ” As sales people, there are dozens of acronyms, if any are applied, you have a “qualified deal.” “It’s technology companies!

Customers 165