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How to optimize content for Google Perspectives

Search Engine Land

The launch of Perspectives poses a challenge for content creators to up their content production game. With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content. It is a step toward Google’s narrative of writing content for users first.

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Qualifying, A Primer

Partners in Excellence

Yeah, I know many of you will say, “Well dugghhh, Dave, we know all about it and how important it is, after all, we’ve been selling for years… ” The reality, as I review pipelines, win/losses, deal strategies, the biggest challenges most people face is the opportunities aren’t really qualified.

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Engaging with buyers on LinkedIn requires more personal relevance to combat unresponsiveness

PandaDoc

They do not engage on most digital platforms and, unlike the majority of people searching Google or visiting your website or following you on Twitter, C-suite buyers are not interested in your product. As Harris mentions: If you do not have trust or value, you will be ignored by buyers and investors.

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Sales Cycle Management: Definition, Stages, and Strategies to Shorten Your Sales Cycles

Sales Hacker

Understanding your sales cycle is critical to your success because: It helps you keep track of all sales, including how many steps each sales rep went through. It gives you insight into your sales processes and allows you to evaluate their effectiveness. You can adjust and make necessary improvements to their sales process.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! By Matt Heinz , President of Heinz Marketing.

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Sales Pipeline Radio, Episode 311: Q & A with Doug Bell @LeanData

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! Really happy to have you here.

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Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. How do you differentiate and still win. If you’re listening to us live on the Funnel Media Radio Network.

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