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The Commoditization of the Discovery Call

Iannarino

A more modern approach starts with a different type of discovery, one that has not yet been commoditized. You are not going to create a new opportunity if your prospect is not compelled to change. Following this new model is all but certain to eliminate your legacy approach competitors. Master Cold Calling with this FREE eBook.

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The Best Open-Ended Discovery Question

Cerebral Selling

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! In my book and on this blog, I’ve spoken about the types of discovery questions that buyers like answering the most (according to science).

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How to Avoid Spamming Someone on a Cold Call

Iannarino

You can make the same mistakes when making a cold call by using the same flawed techniques. As a professional courtesy, I accept cold calls. I even take the spam calls that reach my iPhone, working very hard to persuade the person trying to steal from me to quit their job and find a more honorable profession. Step Three.

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One Cause of an Aversion to Prospecting

Iannarino

The salesperson who called me was talking very fast, and I had a difficult time making out what she was trying to say. The gist, I think, was something about having a discovery call to see how her solutions could help me book more meetings with my prospective clients. There are number of reasons I take cold calls.

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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

Starting with your company is designed to do two things: prove that your client can trust the company, and provide you (the salesperson) with some level of credibility. Showing your client a slide with your other clients’ logos was meant to impress them and position the company as successful, competent, and trustworthy.

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A Serious Misunderstanding of the Word Consultative

Iannarino

Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. Your prospect may well need people who know their industry and can help them scale their production. Your clients already know what they need. For one thing, you never need to know everything your client knows.

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Unwilling to Unlearn

Iannarino

The sales manager believes more calls is better than fewer, without any consideration for the overall effectiveness of the message and how it is communicated. Those who have accomplished some end state we might call “better” are right to scale up their activity. Why Your Client’s Needs Have Changed. No more pushy sales tactics.

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