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The Critical Shift to Competing by Creating Value

Iannarino

The Gist: Early legacy approaches to sales leveraged external factors to create a competitive advantage. Over the last decade, the competitive advantage has shifted to the salesperson’s ability to create value around decisions and results. The second strategy was to compete based on products and services.

Clients 345
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How to Become a Must-Have Solution for Customers in Any Economy

Force Management

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

Niche 127
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How Important Is Price?

Partners in Excellence

The customer is interested in our solutions to solve a problem, yet too often, in our urgency to “close,” we shift the discussion from the customer and what they are trying to achieve to, “our pricing is better than the alternatives.” How is it improving their ability to out-compete their competitors?

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

In complex B2B buying, it’s popular to talk about being consultative and/or creating value with our customers. We are creating massive sales assembly lines optimizing the order taking process. Rather than becoming value creators, we are becoming order takers. At the time, many of us were alarmed with that statistic.

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes.

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