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HubSpot’s September 2023 releases: The manager’s guide

Martech

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

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AI-powered Selling: A New Era of Sales Efficiency

Highspot

In fact, 71% of organizations don’t provide guidance to employees on how to use AI, and half of companies are skeptical about its impact. As such a hot topic with little guidance on using it, you’re likely wondering: Does AI actually help boost your go-to-market productivity, and if so, how? more views on their items.

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Everything Wrong with Prospecting

Iannarino

The Gist: We are increasingly choosing prospecting approaches that harm our professional relationships. We cannot continue to choose prospecting methods that destroy any possibility of a future relationship. Sadly, this is an indication of what sales organizations allow or condone. Hustlers pursue opportunities.

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Writing people-first content: A process and template

Search Engine Land

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. A people-first content process Google has a help page that provides several questions you can use to review your existing content to ensure it is helpful, reliable and people-first. Fourth analysis: I want higher sales and customer loyalty.

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How to use HubSpot’s AI tools in your sales and marketing

Martech

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. Generate blog ideas.

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Anthropology & Sales: How to Cultivate the Human Side of Selling

Veloxy

In this blog post, you’re going to learn about business anthropology and how it’s best applied to your everyday life in sales. But why should you understand cultural and business anthropology as it relates to sales? So how exactly can you apply business anthropology to your sales process? Let me show you how.

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How to Maximize Field Sales Engagement on the Road (3 Steps)

Veloxy

Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. It’s a fundamental process in field sales because customers are looking for face-to-face consultations and conversations with their vendors. Don’t forget to read the Ultimate Guide to Field Sales Success .

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