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Conversation Beats Automation

Iannarino

Use automation only when your outcome doesn’t require creating value. Whenever your competitors reduce something to a transaction, you can create an immediate competitive advantage by treating it as something more. In both examples, no one is harmed or even bothered by the fact that you have automated transactional tasks.

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How to make your ecommerce content more helpful

Search Engine Land

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great. Creating a new text field that you can edit via the CMS.

UX 117
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How to Market a Staffing Agency: Top Strategies

Lead Fuze

Learning how to market a staffing agency effectively is crucial for attracting both top talent and ideal clients. Furthermore, we’ll discuss maximizing social media engagement through targeted content sharing and tailored recruitment plans based on customer insights.

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Content strategy: Why less is more

Search Engine Land

As a result, we’ve turned the web into countless low-insight listicles that focus on capturing keyword searches instead of sharing insights that mean something to the reader. Rather, we have a free-for-all approach that produces content without direct value to the audience. We’re here to tell them, “You can! And you need to.”

Niche 114
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Your Guide to Sales Qualification

Gong.io

Many salespeople waste too much time on prospects with little to no chance of converting. Meanwhile, the good prospects they should’ve focused on have already gone cold. How do you know if a potential customer is a good fit for your solution? Read on to learn more. Every sale you make has positive implications, right?

Sales 149
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What is digital PR for SEO?

Search Engine Land

Link building has been considered one of the most important SEO strategies for a long time. To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition.

Represent 116
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The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot

Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives. priorities, personality traits, and beliefs and values).

Niche 100