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How You Should Switch Your Pitch

Iannarino

The Gist: Many thought leaders recommend that you should not pitch your clients, a model that suggests not starting with “why us.”. There are, however, things that you should pitch if you want to make your conversations valuable to your clients, all of which improve your position.

Pitch 297
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9 tips for converting more organic traffic

Search Engine Land

Attracting good traffic to your website and related properties is a great achievement in SEO. Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources.

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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me. How this prompt could be improved: You an experienced SEO consultant with clients in various industries. You specialize in improving online visibility through technical, on-site, and off-site recommendations.

Clients 114
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

So, why start from the bottom in B2B? Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it.

B2B 116
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On Time Management, A Non-Traditional View

Partners in Excellence

We spend our days in a few rooms, with our families restricted to the same rooms, moving from task to task. These are, perhaps, non traditional, even heretical recommendations, but they might be helpful in figuring out how to better control over your time. Stop focusing on how busy you are, but what you accomplish.

Meeting 106
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What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?

Salesforce

Think about the last time you watched a football game. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. Probably not.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

In this article, I’ll outline how to create an agency content strategy that fuels your business development efforts and generates the optimal kind of organic traffic. Mining your clients for pain-points, success, and topic ideas. When starting out, many agencies blog about topics directly related to their offering.