Remove blog your-client-is-in-discovery-too
article thumbnail

The Commoditization of the Discovery Call

Iannarino

The Gist: Clients don’t change when they are not compelled to change. A more modern approach starts with a different type of discovery, one that has not yet been commoditized. You are not going to create a new opportunity if your prospect is not compelled to change. Salesperson A is not concerned about the client’s experience.

Cold Call 317
article thumbnail

How to Avoid Spamming Someone on a Cold Call

Iannarino

Creating opportunities is too important to emphasize quantity over quality. Much of the time, I try to create enough shame to get them to walk out on their job: “Your poor mother! Ensure that your opening line identifies you as a time-waster. Your goal is to project that your call is a total waste of time.

Cold Call 331
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Serious Misunderstanding of the Word Consultative

Iannarino

The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Your prospect may well need people who know their industry and can help them scale their production. Your clients already know what they need. Because they know the value is not in the knowledge.

Consult 320
article thumbnail

The Problem with Problems and Pain

Iannarino

The Gist: It is no longer enough to identify your client’s problem, especially when it’s already well-known. To solve your client’s problem, you have to solve the problems that prevent them from solving the problem. To solve your client’s problem, you have to solve the problems that prevent them from solving the problem.

Intrinsic 328
article thumbnail

First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. The first thing you need to do is to create value for your prospective client.

Contract 339
article thumbnail

How to Make Your First Impression Impressive

Iannarino

The key to a good first impression is the ability to create value for your client. You’ve been pursuing your dream client for months and have finally convinced them to meet with you. Fail to impress your client, though, and that’s the last time you’ll end up on their calendar. What Is Your Agenda?

Clients 340
article thumbnail

The Source of the Problem is the Problem

Iannarino

The Gist: Most discovery is too shallow to create much value for your prospective clients. Finding the presenting problem is now a superficial, commoditized level of discovery. Identifying a prospective client’s problem is a tried and true approach, the core of legacy solution selling.

Clients 229