The Commoditization of the Discovery Call
Iannarino
JULY 12, 2021
The Gist: Clients don’t change when they are not compelled to change. A more modern approach starts with a different type of discovery, one that has not yet been commoditized. You are not going to create a new opportunity if your prospect is not compelled to change. Salesperson A is not concerned about the client’s experience.
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