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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

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How Leilo is using technology to create a new category

Martech

The New York City FC partnership is Leilo’s first major sponsorship since launching last fall. Morales stated that the highest concentration of kava bars exists in Florida, followed by California and New York. The post How Leilo is using technology to create a new category appeared first on MarTech.

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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s platform for businesses, Visual Suite, was launched 18 months ago. Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images.

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How To Get Started With Email Segmentation

Salesforce

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts.

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CIENCE Technologies is a Top-Rated Lead Generation Agency

Cience

Luckily, CIENCE Technologies is here to help. We help clients launch sequenced campaigns to targeted audiences in as little as 10 business days with dedicated SDR teams. We help clients launch sequenced campaigns to targeted audiences in as little as 10 business days with dedicated SDR teams. Our client feedback.

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2024 Predictions: Social media’s evolution

Martech

With the monumental shifts happening within digital [media] due to platform fragmentation, emerging technologies like genAI and evolving consumer behaviors and preferences, social is the nexus of brand-to-consumer interaction,” said Cristina Lawrence, EVP of consumer and content experience at agency Razorfish.

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The state of MOps (-Apalooza)

Martech

This occasion, a three-day conference in Anaheim, California, brought out over 320 MOps mavens with 600 or more joining online. The state of the MO Pro The event was also the occasion for the launch of the 2023 edition of “The State of the Marketing Operations Professional,” based on 553 responses to a MO Pros survey.