Sales Hacker

NOVEMBER 11, 2019

At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. LinkedIn ads not only have generated quality inbound leads that led me to pause the campaigns and put in more process, but with this first test, I even got enough interest to close our first major account from a LinkedIn Sidebar Ad.

Process 68

Process CTR Sell Cross-sell 68

ConversionXL

OCTOBER 4, 2021

We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. for every email they send.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

APRIL 13, 2015

Benefits to using a SaaS provider for advanced segmentation in your email marketing campaigns comes down to ease of use and scalability. The results were dramatic: 73% unique open rate. 42% unique click through rate. 57% overall click through rate. Well defined email lists take time and effort.

E-commerce 130

E-commerce CTR Price Retail 130

Lead Fuze

AUGUST 6, 2021

A fresh region’s sales trend is highly dependent on the establishment of distribution infrastructure, retail locations, and/or a local sales staff. 1 Click-through rate. It can inform you of the number of times your CTA link has been clicked, independent of its placement. CTR for the PPC advertisement.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate CTR Cross-sell 64

Hubspot

MAY 25, 2017

Research from IBM company Silverpop's 2015 Email Marketing Benchmark Study found that transactional emails enjoy an average open rate of about 45%, compared to just 20.8% The click-through rate for transactional emails also has a significant edge on other marketing emails at 10.4%, while the average CTR for non-transactional emails is 3.2%.

Click Through Rate 76

Click Through Rate Cross-sell Non-Profits CTR 76

ConversionXL

MAY 22, 2014

The above is a good example of what not to do from retailer Tradesy’s Facebook page. It got attention (and probably some clicks) but at what cost? Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111