ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

JULY 22, 2021

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Now we need to look at UX errors. Technical errors.

User Experience 162

User Experience UX CTR Engineering 162

Sales Pop!

SEPTEMBER 21, 2022

However, to properly understand how your email campaigns are working, you’ll need the help of an email marketing tool. Email marketing tools allow you to track what happens after you have sent out your email campaign. You can also track metrics like delivery, unsubscribe, bounce, open, and click-through rates.

Non-Profits 52

Non-Profits UX Click Through Rate Campaign 52

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Keywords and topics. Specific keyword angles.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

FEBRUARY 3, 2022

Use your findings to fine-tune customer personas and make data-driven UX decisions. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Pay-per-click advertising. Measure click-through rate and landing page conversions. Then use this feedback to improve.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

JUNE 3, 2019

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). This post contains video, click to play]. states and 11 countries.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

SEPTEMBER 24, 2020

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Let’s walk through them. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Change one variable at a time. Conclusion.

CTR 111

CTR Technique Profit margin Follow-up 111

Search Engine Land

NOVEMBER 17, 2023

I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We And that business model is pay-per-click (PPC) and programmatic advertising. Cost-per-click (CPC) : Average amount that you pay to get one user to click through to your website.

Engineering 125

Engineering Niche Promote Up-sell 125

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Earlier this week, I wrote an article on mobile UX optimization. When this happens, the PPC campaign doesn’t get the credit because there’s simply no way to track it.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return?

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return?

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

MAY 22, 2014

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return?

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return?

Customers 98

Customers User Experience Profit margin A/B testing 98

Hubspot

OCTOBER 27, 2020

How to Calculate Your Own Click-Through Rate. You'll also find posts from other members of the team, from intern Kalina McKay ( An Intro to Your First Link Building Campaign ) to COO Daniel Russell ( What Does Article 11 or "The Link Tax" Mean for SEO in the EU ). Mobile UX: 75 Best Practices For A Masterful Mobile Web.

UX 101

UX Engineering Follow-up Niche 101

Hubspot

JUNE 26, 2018

Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Before you come up with your campaign goals, gather some context. Choose an Email Campaign Type. Getting Started with Email Marketing.

Real Estate 101

Real Estate A/B testing CTR B2C 101

Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. Native advertising has been around half a decade, but campaigns are still as successful as ever, if not more. Mobile-First Indexing.

Follow-up 101

Follow-up Legal Niche Represent 101