article thumbnail

Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

article thumbnail

Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications. I’ve never been to West Virginia. I have never to been to West Virginia University. Paul: Yes. I was impressed.

article thumbnail

Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets

Hubspot

S ome people call them "fad diets," arguing that their benefits have been inflated thanks to catchy-but-untrustworthy marketing campaigns. According to a Harris Interactive study commissioned by the Vegetarian Resource Group , 2.5% What have companies espousing current popular diets done to market their lifestyle to consumers?

article thumbnail

This day in search marketing history: January 10

Search Engine Land

2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy. European Commission Wants 7-Year Limit On Google’s Digitization. Google launched subtopics ranking in mid-November. VA Court Delivers Blow To Yelp, Free Speech Of Users.

article thumbnail

What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Benefits of SPIFFs and when to use them Potential problems with SPIFFs and solutions How to implement a SPIFF program Motivate peak performance with real-time pay visibility Get complete incentive management in one package, complete with commission calculations, custom rep statements, and notifications.