article thumbnail

Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

article thumbnail

Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

article thumbnail

This day in search marketing history: January 23

Search Engine Land

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. Atlanta, Seattle and Boston. Will The European Union Decide IP Addresses Are Personal?

article thumbnail

This day in search marketing history: February 13

Search Engine Land

In addition to Hearst and The Washington Post, Google worked with CNN, Meredith, Mashable, Mic, Vox and Condé Nast to develop and roll out AMP Stories. Instead, this mobile-only content was supposed to be unique. Specifically, Google said AMP Story content should be “fulfilling and standalone.”

article thumbnail

FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?

Hubspot

Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Take the Washington Post's example of Hulu and Netflix (the latter of which expressly dissented the repeal). Those regulations fell under a general title: net neutrality. How did this happen?

article thumbnail

Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

If you have a more complicated model that has to do with transaction volume, or commission, or some indirect revenue stream, you’ve got to go through that for your own good before you begin to go and try to access capital for two reasons. ” Every fundamental marketing campaign is essentially audience, message, and offer to me.