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Constant Contact launches automated tools for brand consistency and campaign creation

Martech

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is Campaign Builder?

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Snap unveils enhanced campaign insights for ROAS

Search Engine Land

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. It will also allow advertisers to directly compare their Snapchat results to other channels like Search, providing a more accurate understanding of overall campaign performance. Why we care. What is Foshpa? What Snapchat is saying.

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6 steps to improve your Google Ads campaigns

Search Engine Land

Struggling to boost your Google Ads campaign performance? Ensure conversion setup is accurate When figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up. Clear and accurate conversion tracking is crucial for assessing your campaign’s effectiveness.

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How to Build a Cold Calling Campaign

Iannarino

Having been told no by the rest of your contacts, you'd look for another contact in another company. You may have believed the contacts who rejected your meeting request weren’t interested, so you moved on to another person. You would decide to call these contacts who refused to meet again after two quarters have passed.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.

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How to keep your marketing automation campaigns from ruining your week

Martech

It allows companies to set up campaigns that run on their own without further human intervention. This particular example is about email, but you can apply the same principles to other campaigns. Include the logic of your personalization campaign in that document. Keep track of the volume of each of your campaigns.

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7 Steps To A Super Effective Lead Generation Campaign

ClickFunnels

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Provided their contact details. Want to make more sales? Then you need to start generating more leads. What is a Lead?

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How to Improve Email Deliverability and Optimize Each Send

Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. We’re here to help.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Get inspired with these five successful B2B marketing campaigns. Your next big B2B marketing idea starts here. Ready to generate more leads, interest, and revenue with your B2B marketing?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.