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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

I''m really glad that I never had to actually do the webinar, because no one had ever taught me how to use things like GoToWebinar and such -- just how to create landing pages that generate leads -- so, had the campaign not worked so well so fast, things would have gotten interesting. Dharmesh Shah. Co-founder, HubSpot. I was 24 at the time.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Pendo, my company is headquartered Raleigh, North Carolina. My goal today is to share a few lessons that we’ve learned and how we’ve gotten to this point headquartered in Raleigh, North Carolina. We didn’t say we want to be the biggest company in North Carolina. FULL TRANSCRIPT BELOW.

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7 Ways You Can Use Google Trends to Bolster Your SEO Efforts

Hubspot

For instance, in 1985, the average starting salary for a geography major at the University of North Carolina was well over $100,000. But here's the thing -- Michael Jordan, a geography major at UNC, left the university in 1984 to sign a $1 million per year contract with the Chicago Bulls.

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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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