Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Without robust data and analytical tools to demonstrate the impact of marketing campaigns, it becomes challenging to showcase the direct contribution of marketing to a company’s success.

A/B testing 113

A/B testing Tradeshows Finance Cross-sell 113

ConversionXL

OCTOBER 22, 2018

After looking at the data across 3–6 months (the average sales cycle), it became clear that—even though the campaign was a “success” based on the number attendees—it drove a relatively low percentage of pipeline revenue. When you add an opportunity to your CRM (i.e. Salesforce and Salesforce Campaigns. Lead Creation. Closed-Won.

B2B 131

B2B Process Campaign Contact 131

Hubspot

NOVEMBER 18, 2010

“Tradeshows used to be the only way, and now people can click and go across the world.” Taking the VIP’s out for golf and closing the deal on the 18th hole, attending those tiresome expensive tradeshows, sending huge gift baskets to the customer over the holidays, mailings of shiny slicks about your company.

Manufacturing 59

Manufacturing Tradeshows Sell Contract 59

Hubspot

JANUARY 4, 2021

Many organizations have shifted their annual event and tradeshow to a virtual one. They can't afford to depend on marketing automation or CRM platforms for this, but will need to strongly consider creating their own system, something along the lines of a CDP. If they do that? Cross-channel integrations will continue to grow.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Salesmate

APRIL 15, 2021

You, as a startup, can design and execute your campaigns faster and more efficiently with these ready-to-use templates. Instead of writing an email from scratch, link the content to your existing email campaign and keep the engagement rolling. 25 ready-to-use prospecting email templates for startups (Guaranteed to get a Response).

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Hubspot

DECEMBER 14, 2010

Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. Or tradeshows? But then how do you figure out how to prioritize your leads to make the most out of your limited time? Website Behavior.

Tradeshows 54

Tradeshows Customer Relationship Management Lead generation CRM 54

Hubspot

MAY 13, 2013

In addition, a lot of the work to hand leads to sales is very manual, due to a lack of integration with their email provider and CRM. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." Most automated campaigns look something like this: Seems logical.

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Cience

NOVEMBER 20, 2019

That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Conduct a multi-channel outreach campaign prior to the event, offering to meet (e.g. CIENCE tested the efficiency of this methodology in multiple campaigns. Here’s a story.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. For example, Account Smart Lists leverage AI and predictive scoring to reveal the best fitting accounts for campaign activation. Campaign channels. Tradeshows, seminars, and events.

E-commerce 117

E-commerce Tradeshows CRM Healthcare 117

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 20

Customers Tradeshows Technology Technology 20

Heinz Marketing

MARCH 23, 2021

Hybrid events allow marketers to scale up or scale down based on safety concerns for themselves, sponsors and audience members” as defined by Cheri Keith from ON24 , leaders in optimizing digital experiences and CRM integration. What does a Hybrid Event Look Like?

B2B 83

B2B Presentation CRM Strategize 83