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MarTech Moment: Microsoft Clarity

Heinz Marketing

Digital Marketers: Clarity helps marketers analyze user behavior and engagement patterns, enabling them to create more targeted and effective marketing campaigns. UX/UI Designers: Clarity provides designers with valuable insights into user behavior, allowing them to create more intuitive and user-friendly interfaces.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. Putting data at the heart of customer engagement. BlueConic’s customer data platform (CDP) has been a core component in its transformation.

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Consolidate and personalize: A winning data strategy for CPG brands

Martech

Consumer packaged goods brands should consolidate their data to deliver more personalized campaigns. From broad brush to personalized campaigns. “In How to implement the best UX strategy in a changing digital environment. For CPGs, this means retailers, especially those with a solid e-commerce presence.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Search Engine Land

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. Putting data at the heart of customer engagement. BlueConic’s customer data platform (CDP) has been a core component in its transformation.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 124
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Guide to what you missed at the fall 2021 MarTech Conference

Martech

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 112
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How to Make Buying Easier on Your Site

ConversionXL

Department of Commerce, online sales were up 15.4% Department of Commerce show no signs of slowing growth… So, What Does “Make Buying Easier” Mean? Here’s how Peep Laja describes intuitive design / UX… Peep Laja , ConversionXL : “The main thing about intuitive design is that it’s invisible. from 2013 to 2014.