Search Engine Land

FEBRUARY 14, 2023

The State Of Online Marketing In Russia 2011: Yandex was the market leader, with a 64% market share, more than double Google’s 22% share. Yahoo Launches Suggestion Boards – Digg Community Upset 2007: The boards let you “browse suggestions from other site visitors or post your own.

Engineering 92

Engineering Entertainment Sports Retail 92

ConversionXL

JANUARY 18, 2022

There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels.

Campaign 122

Campaign Networking Non-Profits Launch 122

Hubspot

NOVEMBER 28, 2017

Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Getting Lost in Translation.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

SEPTEMBER 12, 2016

To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. Users were then asked to share the snap, "adopt" an animal, and donate to the WWF through SMS.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

SEPTEMBER 27, 2015

Its grand idea for bringing together the two chains fighting for market share? That said, my affinity for the brand doesn't change the way I feel about Samsung's witty commercials mocking Apple launches. At the end of the day, they're actually pretty entertaining. The creation of the McWhopper. Haven't caught one?

Launch 76

Launch Campaign Entertainment Follow-up 76

Hubspot

JULY 17, 2012

We looked into the biggest mistakes from many popular brands -- but glossed over any smaller companies because we don't want to hurt the little guy ;-) Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. Turner Broadcasting. Kenneth Cole.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

MAY 15, 2012

As the Boston Globe highlighted eloquently on our behalf to announce today's launch of HubSpot's new email tools , email marketing is not dead! But over the years, some less than savory email marketing behaviors by brands -- whether they knew better or not -- have soured many recipients to the email messages filling up their inboxes.

Referrals 78

Referrals Click Through Rate Construction Campaign 78

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. People are highly conservative about entertaining changes in positioning. Ad agencies come up with taglines, not marketing groups.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

SEPTEMBER 5, 2018

1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. Dove employs storytelling in its campaign partnership with Operation Homefront.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

NOVEMBER 30, 2012

Take a look at ten companies which have traveled successfully across the globe with their marketing! The company, launched in 2008 out of San Francisco, has taken its national service to 192 countries for users to rent short-term apartments from other users. Airbnb is the Craigslist of apartment rentals. 5) Pearse Trust.

Territory 78

Territory Trust Consult Drivers/motivators 78

Hubspot

JANUARY 10, 2013

We've compiled our very own list of " The Top 10 Most Remarkable Marketing Campaigns EVER ," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. 10) The Whopper Sacrifice.

Campaign 78

Campaign Entertainment Gambling Launch 78