Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.
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