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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah , the company’s director of digital media. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 117
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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 97
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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team.

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Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

Time to grab your board and swim out into that big sea of ideas that’s washing up on the shore right now. He’s a Tennessee native who’s a Georgia alum who is, I’m sure, going to be watching very closely. You’re trying to get to this plane of an average salesperson selling an average deal.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team. Kenneth Cole.

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Sales Pipeline Radio, Episode 148: Q&A with Scott Ingram @ScottIngram

Heinz Marketing

Fed up with the same old sales results? Tired of advice from so-called sales gurus who don’t actually sell for a living? With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter. Matt: I thought Texas, Georgia.

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Everything You Need to Know About Brand Management

Hubspot

If your business sells a physical product, your packaging is a critical part of your branding. The company creates digital marketing assets using your brand guidelines and helps you implement them in campaigns. Matchstic is a Georgia-based brand identity agency. Jax Media Design Group is a D.C.-based RP3 Agency. Parliament.