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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Objectives. Some of them good, some not so much.

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8 major email marketing mistakes and how to avoid them

Martech

I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand.

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

Instead of focusing on three or four objectives, are they focused only on one or two, and have those changed a little bit, at least in a short term period? So at least starting to understand how the concepts relate to your business I think is key to quickly translating that into execution as well. How have they changed?

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

You’re meeting with your company leadership to go over year-end targets. Your sales team is close to meeting their quota. Sometimes, you see better results when reps compete against one another, so brainstorm ways to gamify your SPIFFs for a little added fun. Imagine it’s the beginning of Q4. It may not feel doable.