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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Image: Bose.

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How marketing campaigns can go wrong

Martech

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.

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How Communications Service Providers Can Unlock Data To Personalize Customer Experiences

Salesforce

Customers crave connection and entertainment, relying heavily on fast internet connections and dependable communications service to deliver it. These customers provide communications service providers with a wealth of data, such as demographics, service history, usage patterns, and communications preferences.

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The 25 Best Cold Email Subject Lines To Help You Stand Out

Veloxy

Email marketing might be an effective way to promote your business. With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional.

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3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

Salesforce

This is crucial as women’s sports are growing rapidly worldwide, with Deloitte predicting that this year, revenue generated by women’s elite sports will surpass $1 billion for the first time. Salesforce isn’t just part of the Fever’s jerseys — it makes up the fabric of the team’s fan experience.

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Create campaign impact by reaching the Workday Consumer

Martech

During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment. As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. Three ways to reach the Workday Consumer.

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IAB NewFronts rings in the age of digital video dominance

Martech

Powering T-Mobile’s Magenta Advertising Platform is the data from 119 million T-Mobile users, 7 million of whom participate every month with the company’s T-Mobile Tuesday loyalty promotions. Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. The first car sponsor will be DoorDash.

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