How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Martech
JULY 24, 2024
Coca Gauff and Little Simz in a recent Bose campaign. sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Image: Bose.
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