Martech

MARCH 13, 2024

AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. The rapid advancement of language models, surpassing human capabilities, will heighten the pressure to achieve more with less. Get MarTech! In your inbox.

Drivers/motivators 112

Drivers/motivators Technology Technology Launch 112

Search Engine Land

JANUARY 11, 2024

You are conducting a content gap analysis or competitor research and trying to categorize multiple competitors’ content Use classification to verify if the competitor sites’ content aligns with the desired business direction. Business email address Subscribe Processing. Get the daily newsletter search marketers rely on.

Objectives and Key Results 135

Objectives and Key Results Follow-up Start-ups Engineering 135

Martech

MARCH 6, 2024

Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” 10% consider in-store data too complex for current AI capabilities. AI’s capability to deepen our insight into consumer behavior is a significant leap forward for retail media.”

Retail 116

Retail Commission Networking Technology 116

Veloxy

JUNE 15, 2023

Essential skills for success include strong customer relations, business development, account management & problem solving abilities. As the business landscape evolves, so does the role of outside sales reps, who must adapt to new technologies and industry trends to stay ahead of the competition and achieve success in their field.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Salesforce

FEBRUARY 14, 2024

Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams. Trust is critical to the success of any business initiative. Here are their tips.

Trust 105

Trust Technology Technology Strategic planning 105

Sales Pop!

OCTOBER 19, 2023

Transforming Sales and Marketing Alignment: The Rise of the CRO In the ever-evolving landscape of business, the harmony between sales and marketing departments has been a long-sought-after goal. The CRO, as our guest Nathan Young , a seasoned marketing strategist, points out, is a pivotal figure in this transformation.

Sales 111

Sales Technology Technology Contact 111

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. These can be conversation starters, fostering dialogue on how data-driven insights can inform broader business strategies. Here are ways it can help other business functions. In your inbox.

Customers 91

Customers Strategic planning Strategize Appointment 91

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Get MarTech! In your inbox.

Campaign 93

Campaign Conversion Contact Process 93

Veloxy

MAY 11, 2023

This stage is the culmination of your efforts, where the prospect transforms into a delighted customer. Effective pipeline management holds tremendous significance for businesses, offering a multitude of benefits: 1. Here are some common hurdles faced by businesses in managing their pipelines: 1.

Pipeline 130

Pipeline Gaming CRM Prospecting 130

Martech

APRIL 26, 2024

My work on an AI-driven education platform showcased this capability. As someone who has spent years exploring AI’s creative potential, I can attest to its remarkable world-building capabilities. Applying similar approaches to entertainment will create more engaging experiences.

Entertainment 97

Entertainment Gaming Education Technology 97

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Since the introduction of ChatGPT and other genAI models a year ago, several industries have undergone significant transformations. Business email address Subscribe Processing. Built on OpenAI’s GPT-3.5

Objectives and Key Results 119

Objectives and Key Results Campaign Launch Strategize 119

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

GTM 118

GTM Market share Growth Technology 118

Partners in Excellence

FEBRUARY 27, 2024

The capabilities of the tools are evolving very quickly, our capabilities in using these tools are evolving much less quickly. It has a monstrous reach for information and capability for summarizing it. For example, I just queried, “What are the most critical issues driving business in 2024?” ” In 0.41

Cross-sell 117

Cross-sell Presentation Drivers/motivators Engineering 117

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. DAM is being transformed as a fundamental process within creative and marketing operations.

Government 111

Government Technology Technology Trust 111

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

E-commerce 129

E-commerce Customers CRM B2C 129

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints.

Campaign 111

Campaign Launch Trust Technology 111

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Why focus on having the best AI integrations? Build or buy?

Technology 125

Technology Technology CRM Finance 125

Lead Fuze

OCTOBER 5, 2023

Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. Look no further than using AI for digital marketing.

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Align opportunities: Develop business use cases for the technology. Pilot build: Use the technology in limited cases where business value can be proven.

Technology 119

Technology Technology Launch Trust 119

Smarter With Gartner

JULY 12, 2021

When a health insurance company launches an app that allows members to print their insurance card or refill prescriptions, the outcome is digital business optimization that improves the existing business. Whether the end goal is to optimize or transform, organizations need a digital business technology platform (DBTP) to enable it.

Technology 127

Technology Technology Minimum Viable Product Appointment 127

Heinz Marketing

JANUARY 24, 2024

Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

CRM 108

CRM Customer Relationship Management Technique Technology 108

Martech

JUNE 6, 2023

You may be directly responsible for the transformation, but consider these five steps before you make that giant leap to migrate several tools at once. While there may be some synergies, focusing on the missing capability and what value it would add to your stack is most important. This also applies to newly released products.

X-functional 112

X-functional Cross-sell Contract Technology 112

Martech

SEPTEMBER 22, 2023

Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” Tone/style guides built into prior templates and editor capabilities. That’s changing rapidly. Register free.

Government 117

Government CRM Campaign Launch 117

Martech

OCTOBER 17, 2023

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Strategize 120

Strategize Campaign Technology Technology 120

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. To overcome these challenges, focus on: Addressing these barriers.

Strategize 103

Strategize Growth Technology Technology 103

Salesforce

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. Although it has the potential to transform sales, it will face several hurdles before it can become mainstream. The emergence of generative AI offers exciting opportunities to build on that progress.

Sell 98

Sell Technology Technology Pipeline 98

Search Engine Land

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. CTV changed this, opening doors to businesses for whom advertising on television had previously been a pipe dream. With ~230 million users in the U.S.

User Experience 113

User Experience Manufacturing Sports Engineering 113

Martech

JUNE 22, 2023

Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted. Through the no-code transformation that empowered us to create new database fields, a privilege previously reserved for IT. They are foundational in martech stacks.

Government 111

Government Contact CRM Gaming 111

Sales Pop!

OCTOBER 20, 2022

In the last decade, there have been considerable advancements in business technology. Moreover, both small and large businesses recognize the role of technology in helping them achieve their goals. Many business technologies have emerged in recent years, but few are as progressive and disruptive as artificial intelligence (AI).

Finance 98

Finance Technology Technology Drivers/motivators 98

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. In today’s always-on world, every click matters.

Customers 96

Customers Strategize Technology Technology 96

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. We’ll explore how GA4 is changing the game — offering insights beyond historical data and giving businesses a competitive edge with predictive metrics.

Click Through Rate 123

Click Through Rate Campaign Represent Conversion 123

Martech

AUGUST 28, 2023

From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. If you want or need their involvement, ask them why they disagree that there is a capability issue. Determine how critical they are to the project based on the work needed, their political clout and the capabilities managed.

X-functional 93

X-functional Angle Government Education 93

Search Engine Land

OCTOBER 17, 2023

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Strategize 114

Strategize Technology Technology Campaign 114

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune. Organization.

Technology 102

Technology Technology Manufacturing Presentation 102

Salesforce

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. All of this with security and powerful generative AI capabilities built right in. That’s right – AI pretty much stole the show. Make sure you’re one of them.

Launch 126

Launch Government Trust CRM 126

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. CTV changed this, opening doors to businesses for whom advertising on television had previously been a pipe dream. With ~230 million users in the U.S.

User Experience 98

User Experience Manufacturing Sports Engineering 98

Salesforce

JANUARY 2, 2024

Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind?

Government 115

Government Trust Technology Technology 115