Search Engine Land

MARCH 4, 2024

Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising. This type of data powers much of the digital advertising ecosystem, and it’s also the data most at risk from the changes that Google is making to the Chrome browser.

Territory 117

Territory Market share Legal Strategize 117

Search Engine Land

MARCH 13, 2024

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, despite what many scripts published claimed, none included search term data; instead, they were limited to category labels. Search categories that queries are grouped into.

CTR 119

CTR Campaign Conversion Process 119

Search Engine Land

APRIL 12, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3. Why we care.

Networking 96

Networking Launch Retail Construction 96

Search Engine Land

MARCH 12, 2024

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Insights Navigator is currently an internal tool exclusively accessible to Microsoft Advertising representatives. Why we care. The details. Query Insights. Accessibility.

Click Through Rate 97

Click Through Rate Networking Campaign Represent 97

Martech

APRIL 25, 2024

CPG and retail are major categories spurring the growth in investment in CTV. Qualitative research was supplied by Advertiser Perceptions. Dig deeper: Internet advertising up 7.3%, reaching record high in U.S. CPG investment is expected to grow 20% YoY this year, retail 30%. Social video. The full report can be accessed here.

Retail 95

Retail Growth Process Advertising/ Marketing 95

Search Engine Land

FEBRUARY 27, 2024

The updated policy will say: “In the United States and Canada, the following sensitive interest categories cannot be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.” Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.”

Finance 102

Finance Campaign Engineering Service 102

Search Engine Land

NOVEMBER 28, 2023

.” “We’ve long had personalized ads policies that prohibit advertisers from targeting people on the basis of sensitive categories. Violations of this policy may lead to Google issuing a warning to advertisers. Continued violations could result in the suspension of an account. What is changing.

Finance 101

Finance Service Follow-up Product 101

Search Engine Land

MARCH 15, 2024

Increasing numbers of Windows users have observed advertisements for Bing AI and Microsoft’s Bing search engine while browsing in Chrome. ” “I see search or internet search as the largest software category out there. But we continue to persist in it because we think of it as a software category we can contribute to.”

Engineering 108

Engineering Drivers/motivators Gaming Process 108

Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. Yelp now lets advertisers schedule consultations with their customer service team without waiting on hold. Why we care. Scheduled consultations.

Consult 105

Consult Territory Engineering Represent 105

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. With marketers mostly being measured by performance, such as clicks and conversions, I suspect advertisers weren’t biting on these ad formats. And why not?

Campaign 103

Campaign CTR Retail Networking 103

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Business email address Subscribe Processing.

Launch 101

Launch Presentation Growth Campaign 101

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective. This lets advertisers tell LinkedIn, “Here are our most valuable people; use your business-attribute data to find more.”

B2B 120

B2B Gaming Clients CRM 120

Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 Advertising was 29% of Instacart’s total revenue. Why we care.

Retail 94

Retail Launch Engineering Growth 94

Search Engine Land

NOVEMBER 20, 2023

The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers. Enhancing clarity in advertising policies is crucial for brands to avoid inadvertent violations of rules and regulations. Why we care. SUBSCRIBE See terms.

Legal 116

Legal Engineering Process Product 116

Search Engine Land

JANUARY 25, 2024

The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Leveraging AI in advertising can enhance campaign performance for advertisers. Why we care.

Campaign 106

Campaign Launch Technology Technology 106

Search Engine Land

SEPTEMBER 29, 2023

Advertisers should prioritize reaching their target audience to enhance campaign effectiveness, improve cost-efficiency, and increase the likelihood of engagement and conversions. Specific category opt-out. Reddit is also now enabling its users to see fewer ads from the following categories: Alcohol. Why we care. Why now? .”

Gambling 113

Gambling Campaign Engineering Conversion 113

Search Engine Land

MARCH 22, 2023

The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. Keyword targeting has long been the go-to approach for search advertising in retail media. The potential of category-based targeting with keywords. The benefits. Dig deeper. Why we care.

Retail 89

Retail CTR Click Through Rate Campaign 89

Search Engine Land

JANUARY 8, 2024

A clearer understanding of the customer journey reveals the returns from your advertising investments, empowering you to make informed decisions about your ad spend moving forward. It focuses on two key areas: Multi-touch attribution: This involves measuring the effectiveness of TikTok advertising across digital touchpoints.

Launch 105

Launch E-commerce Campaign Education 105

Search Engine Land

FEBRUARY 16, 2024

Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9 Sales on Amazon are rewarded, meaning you can use advertising to get those sales, unlike Google Ads. Amazon continues to invest in its advertising offerings, which include expanded targeting options with: Sponsored display audiences. billion in 2023.

Profit margin 126

Profit margin Promote Campaign Price 126

Search Engine Land

NOVEMBER 2, 2023

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube. and it is now accessible to all YouTube advertisers. SUBSCRIBE See terms.

Networking 119

Networking Trust Campaign Engineering 119

Search Engine Land

DECEMBER 19, 2023

Google denied the accusations but began giving advertisers the choice to opt out of the SNP a week later. Sensitive content categories allow you to exclude certain types of GDN content such as tragedy and conflict. And new Search Terms Insights updates include more categories, API integration, custom date ranges & downloading.

Government 107

Government Networking Campaign Engineering 107

Martech

APRIL 11, 2024

Both provided a summary of the different categories of marketing technology and the purpose of each technology. With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo.

CRM 110

CRM Retail Technology Technology 110

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. This might mean increased advertising budgets, strategic placement in promotional materials, or special offers.

Campaign 97

Campaign Profit margin Product Construction 97

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses. "Net

Pipeline 88

Pipeline Growth Follow-up Trust 88

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. The new features include: New SGE subcategories.

Represent 115

Represent Campaign Technology Technology 115

Martech

APRIL 25, 2024

Financial planning, investment advice, legal and health apps and services are top service categories, with hobbies and crafts, DIY projects, cooking, gardening and pet wellness as key interest areas among various subgroups of this generally affluent and retired demographic. TV is as efficient as it is effective.

Trust 100

Trust Represent Legal Niche 100

Search Engine Land

MAY 23, 2023

Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Top search categories for RSAs. A new feature will allow advertisers to review the top categories at the RSA level.

Construction 89

Construction Campaign Engineering Presentation 89

Martech

JANUARY 4, 2024

TransUnion also recently received high ranks for accuracy in linking hashed email addresses to physical addresses, and across key demographic and small business categories (as assessed by The Truthset Data Collective ). TransUnion estimates that the new graph should increase marketable phone numbers by 25% and marketable IP addresses by 54%.

Finance 106

Finance Launch Process 106

Search Engine Land

AUGUST 23, 2023

Reddit is significantly expanding its interest targeting categories for advertisers. With the holiday season on the horizon, now may be the ideal time to start experimenting and see which interest categories are most effective for your ads. Why we care. What is interest targeting? When is the expansion happening?

Campaign 94

Campaign Engineering Process 94

Search Engine Land

JUNE 14, 2023

The new format features a main menu on the left of the screen and has pages organized into high-level categories to make navigation easier for new and experienced advertisers. Goals : Here, advertisers can define, monitor, and update conversion goals. Billing : Where advertisers can monitor their spend and payments.

Campaign 105

Campaign Engineering Conversion 105

Search Engine Land

APRIL 30, 2024

Know your TAM, SAM and SOM When you target “everyone” interested in fleet management software, you’re addressing your total addressable market (TAM) – this includes all potential buyers in the category. They are searching within your keyword category but aren’t looking for what you’re specifically offering.

CTR 75

CTR Real Estate Legal Clients 75

Search Engine Land

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. Users can easily browse and purchase products within these categories.

Conversion 104

Conversion Product Represent Engineering 104

Search Engine Land

JANUARY 17, 2024

Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, as they are rolled out in the coming weeks. This could potentially reduce the effectiveness of advertising campaigns, as they may not effectively reach the desired target audience as accurately. Why we care.

Commission 110

Commission Legal Follow-up Service 110

Search Engine Land

MARCH 3, 2023

In particular, two new categories have been introduced to highlight the key elements crucial to campaign success. Below is a breakdown of the two recently added navigational categories: Goals. The new menu category merges goals and conversion measurements into one location. Audiences, keywords, and content.

Campaign 95

Campaign User Experience Engineering Presentation 95

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.

Engineering 93

Engineering Strategize Trust Market share 93

Search Engine Land

APRIL 26, 2023

Meta shows growth for advertising and its Family of Apps but a decline in revenue for its other major business segment, Reality Labs. The advertising revenue for Q1 2023 was $28,101 million, an increase of 4.3% The number of monthly active users in this category also increased by 5% to 3.81 At least for now, anyways. in Q1 2023.

Advertising/ Marketing 93

Advertising/ Marketing Growth Technology Technology 93

Search Engine Land

FEBRUARY 5, 2024

And the Netherlands, as a member of an EU bloc that has imposed sanctions on Russia, falls into that ‘unfriendly’ category. Yandex Search (often called “the Google of Russia”) is used by more than 60% of Russians and is the dominant advertising platform. Reason for the sale. Why we care.

Engineering 118

Engineering Government Up-sell Sell 118