David Meerman Scott

SEPTEMBER 15, 2021

Yesterday, Apple announced the new Apple Watch Series 7 which will be available later this Fall. Reading all the buzz about the launch got me thinking about marketing the various categories of timepieces and what that can teach any business about how to market their own product or service.

Launch 87

Launch Service Product 87

Martech

APRIL 9, 2024

Context is one of those categories where you can get the freshest take on what your consumer is doing in the moment.” It’s a seven-day cadence,” DeZao explained, “and I think there’s something like 460 or 470 categories, and they’re not super granular. Topics is not going to have demographic information or categories,” she said.

Objectives and Key Results 105

Objectives and Key Results Campaign Entertainment Legal 105

Understanding the Sales Force

DECEMBER 11, 2023

There are several categories including Most Read, Most Liked, Most Engagement, Best Quality and Personal Favorite. Welcome to my annual list of the best sales and sales leadership content of 2023. This year’s list has thirteen entries, including articles, videos, and LinkedIn posts.

Sales 77

Sales Presentation Meeting Sell 77

Search Engine Land

OCTOBER 2, 2023

Default search agreements, such as the one Google has with Apple, have cemented Google’s dominance, Nadella said. “I see search or internet search as the largest software category out there. But we continue to persist in it because we think of it as a software category we can contribute to.”

Angle 121

Angle Engineering Market share Launch 121

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Nadella added: “I see search or internet search as the largest software category out there. T]hey use us as a bargaining chip against Google.”

Trust 79

Trust Objectives and Key Results Engineering Negotiate 79

Search Engine Land

OCTOBER 27, 2023

Catching social video trends on Instagram is like bobbing for apples As you know, bobbing for apples involves catching an apple in a tub filled with water – with your teeth. Nevertheless, that’s what makes catching social video trends on Instagram like bobbing for apples. SUBSCRIBE See terms. I don’t know, it's a mystery.

Follow-up 118

Follow-up Growth Engineering Technology 118

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. Apple Broadening App-Store Search With Related Keywords 2014: While this wasn’t entirely helpful it did offer some discovery potential.

Engineering 118

Engineering Non-Profits Transportation Networking 118

SaaStr

APRIL 5, 2022

Between Facebook costs going way up, and being harder to target; Apple blocking more mobile access; and the continued escalation of AdWords prices in crowded category, it’s harder and harder to get ROI here. PPC and Paid Social Getting Harder. This is consistent with everything I see and hear.

Price 109

Price Campaign 109

Search Engine Land

FEBRUARY 2, 2024

Explore podcast categories where you plan to list your podcast for valuable insights. Understand the popular and successful content in those categories to inform your strategy. Use traditional SEO keyword research tools to identify terms your audience searches for and tailor your content to meet their needs and interests.

Growth 115

Growth Entertainment Engineering Follow-up 115

Search Engine Land

OCTOBER 4, 2022

DuckDuckGo doesn’t require a custom SEO strategy, though you can set yourself up for success by following best practices for Bing SEO and claiming your local listings on Apple Maps, if applicable, based on the sources from which DuckDuckGo compiles its organic results. It had a 0.6% as of August 2021. Sensory search engines.

Objectives and Key Results 114

Objectives and Key Results Retail Engineering Launch 114

Search Engine Land

APRIL 24, 2024

Having used this strategy successfully for several years, I can distinguish between three categories. Let’s look deeper into the three categories and visualize them with examples. They’re not just browsing; they’re actively seeking something and are more likely to be open to your offer.

Legal 104

Legal Contract Gambling Lead generation 104

Partners in Excellence

DECEMBER 8, 2019

Let’s imagine that for some reason you want to evaluate the performance of apples. You might develop criteria and compare apples to those criteria. You might do a comparison, for example looking and apples and oranges. You’d immediately observe apples are relatively thin skinned fruit, at least relative to oranges.

Inside sales 62

Inside sales Up-sell Sell Consult 62

Highspot

NOVEMBER 19, 2020

“Our vibrant customer community plays an instrumental role in moving Highspot and the enablement category forward. Earned Recognition for Company Growth and Culture: Highspot continues to lead the category in terms of product and people. Recent recognitions include: Forbes Cloud 100. Four Fortune Magazine awards: No.

Technology 87

Technology Technology Launch Growth 87

Hubspot

MAY 15, 2018

Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and Starbucks. The opportunities category goes hand-in-hand with the weaknesses category. Here are two examples of SWOT analyses on major corporations, Apple and Starbucks. Apple’s SWOT analysis. What is a SWOT analysis?

Price 101

Price Government Technology Technology 101

Search Engine Land

DECEMBER 28, 2023

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. However, when it comes to advertising on Amazon, the platform reportedly gives tech giant Apple an unfair advantage. billion in the U.S.,

Retail 125

Retail X-functional Launch Non-Profits 125

Martech

MARCH 8, 2024

We need to understand the psychological implications behind conversational AI companions like Microsoft’s Copilot, hyper-realistic AI-enhanced avatars like those in the Apple Vision Pro and generative AI’s ability to create realistic imagery of anyone doing (and saying) anything. These AI-focused resources are just a few of my favorites.

Education 100

Education Entertainment Networking Legal 100

Search Engine Land

JANUARY 3, 2023

For audiences under age 13, TikTok has policies around content categories that are not eligible for recommendation, including implied nudity, sensual content, and other content that is not suitable. FCC tells Google, Apple to remove TikTok. Enforcing policies on sexually suggestive content.

Government 86

Government Launch Engineering Technology 86

SaaStr

FEBRUARY 24, 2021

It’s apples and oranges. One is in a large, existing, old, established category. Probably because of that, it’s “Lead Rich” The other is in a large, but less defined category. Probably because of that, it’s “Lead Rich” The other is in a large, but less defined category.

Gaming 98

Gaming CRM Closing Growth 98

Martech

JULY 26, 2022

This last category is critical and will help you avoid making a costly mistake. If you run a formal process, be sure to give the same list of capabilities to each vendor to facilitate an apples-to-apples comparison. Make a list of current capabilities. Decide whether or not you need to engage in a formal RFI/RFP process.

Customers 78

Customers Strategize Launch Campaign 78

Hubspot

JULY 25, 2018

Let’s break two of their segments down: Young athletes: Kids who get frequent exercise and play sports growing up are a huge, growing category for Nike. Apple Target Market. Apple is the textbook case for innovation and product design. With launches of new tech categories (wearables, Apple TV, HomePod, etc.)

Healthcare 83

Healthcare Sports B2C Construction 83

Hubspot

MAY 25, 2021

Apple is also well known for its use of white space. Apple's use of white space also reflects a brand's identity. By having these boxes all grouped closely together, the visitor can understand they fall within the same category. This is why adding white space to your web design is key in pulling in your visitors. Image Source.

UX 101

UX Follow-up User Experience Closing 101

Search Engine Land

JANUARY 27, 2023

Google Updates Google Book Search After Apple iPad Launch 2010: Less than 24 hours after Apple announced the Apple iPad, Google announced improvements to the Google Books home page. Pew: Young Or Old, Search Cuts Across Age Categories 2009: Search was almost equally used by all groups across the board.

Government 120

Government Launch Real Estate Negotiate 120

Martech

AUGUST 11, 2021

What was the promise of marketing automation when it was a new category in 2004? But there’s a newer category of solutions on the horizon which holds out hope — tools which I’m truly astounded at the possibilities IPaaS can bring to the marketing ecosystem. Chris Wood, Editor. On the horizon for marketing automation.

UX 114

UX CRM Retail Engineering 114

Hubspot

NOVEMBER 26, 2018

In a 1994 study that tested music’s effect on brand attitudes , half the participants watched an apple juice commercial with music while the other half watched it without music. 23% of participants who saw the apple juice commercial with music reported that one of the beverage’s benefits was “drinking a natural drink”.

Construction 100

Construction Sports Gaming Follow-up 100

Salesforce

JANUARY 12, 2022

Popular spending categories shifted from comfort and convenience to style as consumers swapped food and household items for luxury and fashion. The three top-performing product categories in online sales growth across November and December were: Luxury handbags (+45%) Home furniture (+34%) General footwear (+32%).

Retail 93

Retail Finance Price Growth 93

Search Engine Land

FEBRUARY 13, 2023

Podcasts are pre-recorded, so listeners can download or stream episodes at any time through their preferred podcast channel, like Apple Podcasts, Stitcher, or Spotify. Podcast category : Choose the category that best fits the content of your podcast. If you don't have the means for that right now, try using templates on Canva.

Finance 94

Finance Start-ups Gaming Engineering 94

A Sales Guy

MARCH 5, 2015

One of the things he taught us was businesses fall into 4 categories (I think it was 4 ) One of the categories is the image category. No matter how bad Apple, Samsung and all the other manufacturers want watches to be the next thing, they won’t and dumping money into sales and marketing aint’ gonna help.

Drivers/motivators 115

Drivers/motivators Manufacturing Technology Technology 115

Search Engine Land

JUNE 21, 2023

Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. Focus on fully optimizing your digital presence with images, reviews, products, schema, and Google Business Profile (GBP) categories.

Strategic planning 90

Strategic planning Engineering User Experience Strategize 90

Search Engine Land

APRIL 7, 2023

Most review readers aren’t looking for an essay on the product type or category – they want to know whether they should buy a specific product. Include a short author bio You can also include an author bio at the end of the review that mentions your experience/expertise in the product category you're reviewing.

Angle 104

Angle Follow-up Trust Product 104

Martech

APRIL 22, 2022

The explosion of competitive premium streaming offerings from Amazon, Apple, Disney/Hulu, HBO, Paramount, Peacock, and so forth have drastically shifted the balance of supply and demand since the days when Netflix had the streaming SVOD market to itself. And so have advertisers.

Entertainment 90

Entertainment Retail Launch Price 90

Hubspot

OCTOBER 7, 2020

In this scenario, you've "traded up" in a variety of consumer categories: including coffee, technology, clothing, and even workout gear. A brand like Starbucks, BMW, or Apple rises to the top of their industries because they provide high-quality, well-engineered products — not just because they have a good brand image to match.

Cross-sell 98

Cross-sell Trust Up-sell Product 98

Martech

SEPTEMBER 26, 2022

The 5 categories of fintech. The five primary fintech categories are: Digital payments. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce). This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce).

E-commerce 106

E-commerce B2C Finance Referrals 106

SaaStr

NOVEMBER 1, 2022

Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . That means showing up in every quadrant of your category, hiring A players, putting yourself out there. Learnings on Product. Bundling is real.

GTM 85

GTM Cross-sell Niche Strategize 85

Highspot

DECEMBER 21, 2020

At the highest level, G2 sorts all software and services into categories – Localization, Business Intelligence, Sales Enablement – to name just a few. Inside of categories there are different grids, indexes, ratings, and other reports. Let’s first break down how G2 works, and then get into the nuances you need to know.

Manufacturing 52

Manufacturing Technology Technology Growth 52

ConversionXL

NOVEMBER 27, 2019

The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer. That bond divides people into three categories: Insiders, Aspirants, and Outsiders. Image source ). Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

Search Engine Land

JANUARY 21, 2023

Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement 2016: According to court documents and testimony in Oracle’s copyright suit against Google, “Apple received $1 billion from its rival in 2014.” Job Search Engines: The Hottest Thing Going 2009: Job search was the fastest-growing search category in the U.S.

Cross-sell 93

Cross-sell Engineering Referrals Gaming 93

Hubspot

DECEMBER 12, 2019

Due to Apple's outsized command of podcast downloads, their charts have played a critical role in helping new shows gain traction. There are charts for the top shows, charts for the top episodes, and then a whole collection of categories and sub-category charts such as Top 100 Business Shows.

Real Estate 100

Real Estate Territory Engineering Follow-up 100