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Use a Scorecard to Qualify Leads and Improve Your Remote Sales Strategy (Part 1)

Miller Heiman Group

As a result of the coronavirus pandemic, everything seems different, but sales fundamentals haven’t changed that much, if at all. The scorecard refers to the universal qualifying categories, which we refer to as the “Big Six.”. In this blog, we’ll take a closer look at the first three categories of the Big Six. Other people.

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Tracking 20 years of search

Search Engine Land

We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin. Figure 10 This gets interesting if we look at the data by topic category. Data visualization of search trends over time Here is a fun racing bar chart showing the top categories over the last 20 years ( Figure 14 ).

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This day in search marketing history: March 11

Search Engine Land

Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging. Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads.

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Consumer research differentiates brands this holiday season

Martech

But they know that even that may not be enough, with nearly 40% of small businesses in the US experiencing supply chain delays during the Coronavirus pandemic. You can be sure consumers are seeking the same from you even if your category isn’t mentioned below or in the news right now.

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Use a Scorecard to Qualify Leads and Improve Your Remote Sales Strategy (Part 2)

Miller Heiman Group

In a recent post , we began to explore first three of the “Big Six” categories that sellers use to qualify leads using our scorecard : solution alignment, decision-making process and timing. Today, we focus on the remaining three categories: other people, competition and budget. Other People. On average, 6.4

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Read Our Newest Sales Resource: A Guide to Selling Through the Turn

Miller Heiman Group

In a recent set of five webinars, we covered the essential issues raised by the coronavirus pandemic and offered practical tips to help sellers strengthen bonds with customers and achieve higher levels of performance. Watch the webinar on-demand here. . Start Your Rebound Now.

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Adaptive CX Strategies Through Disruption

Miller Heiman Group

Defining moments fall into three categories: Negative: When customers feel disappointed. The first two categories lead to customer defections because buyers think they can find a better experience elsewhere. Neutral: When customers feel their expectations are met. Positive: When customers’ expectations are exceeded.