Martech

SEPTEMBER 22, 2021

These comforts got many of us through the nightmare of COVID-19. In March of 2020, when COVID-19 began to spread rapidly in the U.S., Commerce Signals recently debuted “product-level audiences” that enable brands to target ads directly to buyers of their categories. There was a similar boom in alcohol sales.

Non-Profits 80

Non-Profits Retail Campaign Market share 80

Heinz Marketing

APRIL 18, 2020

10 B2B Tech Categories Gaining Interest Because of COVID-19. We’re certainly seeing some increased interest in certain companies due to the COVID-19 pandemic. Sometimes shutting down isn’t the right choice, here are some recommendations for effective ways of embracing uncertainty. Thanks, Barry O’Reilly.

B2B 106

B2B Pipeline Technology Technology 106

Martech

SEPTEMBER 8, 2021

Other new features include AI-driven next-best-content recommendations, out-of-the-box content categories and favoriting and bookmarking capabilities. While everyone figures out the future of in-person, virtual and hybrid if and when COVID-19 ebbs, players in this space are wise to build on recent success with new innovation.

B2B 92

B2B Presentation Customers 92

Martech

MAY 26, 2023

Over 40% report switching to generic brands, store brands and less expensive products in at least one product category. For many of us, deeply felt emotional reactions to a global pandemic did not necessarily coincide with COVID-19’s real-time impact. Similarly with inflation.

Price 106

Price Campaign Follow-up Customers 106

Search Engine Land

MARCH 24, 2023

’ SEOs talk pivoting and planning for a future after COVID-19 2020: What veteran SEOs were doing to help clients adapt to business during and after the pandemic. Google turns on ‘mark a business temporarily closed’ for business owners on GMB 2020: The tool was under ‘Close this business on Google.’

Engineering 116

Engineering Non-Profits Transportation Networking 116

Martech

MAY 3, 2022

COVID-19 had produced initial consternation in the marketing tech community. The solutions are still grouped into categories (49), but are no longer represented by a tapestry of company logos. What conclusions do they draw from this? The space is still growing. No wonder it’s a long tail. A treasure map.

Represent 106

Represent Manufacturing Technology Technology 106

Search Engine Land

AUGUST 11, 2023

We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin. Figure 10 This gets interesting if we look at the data by topic category. Data visualization of search trends over time Here is a fun racing bar chart showing the top categories over the last 20 years ( Figure 14 ).

Engineering 98

Engineering Follow-up Start-ups Niche 98

Martech

OCTOBER 8, 2021

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. But shifts in technology and disruptions from the COVID-19 pandemic have accelerated its widespread adoption among marketers. Snapshot: Account-based marketing.

B2B 94

B2B Technology Technology Contact 94

Martech

NOVEMBER 18, 2021

Receiving one of the largest rounds of funding ever raised in the SEO and organic marketing category is not only a significant moment for Conductor but also for the organic marketing industry as a whole. It stands as a vital sign that enterprise brands are prioritizing organic marketing over paid channels.

Healthcare 106

Healthcare Finance Retail Growth 106

Miller Heiman Group

JUNE 10, 2020

The scorecard refers to the universal qualifying categories, which we refer to as the “Big Six.”. In this blog, we’ll take a closer look at the first three categories of the Big Six. Today, buyers are focused on how they can move forward in the new normal post-COVID. Solution alignment. Decision-making process. Other people.

Strategize 81

Strategize Sales Technique Conversion 81

Hubspot

SEPTEMBER 10, 2020

Entrepreneurship rates have been trending upwards in the United States for the past 19 years. 70% of small business owners report working more than 40 hours per week, with 19% working more than 60 hours per week. Small businesses in Massachusetts report losing at least 25% of their revenue in 2020 due to the COVID-19 pandemic.

Retail 96

Retail Healthcare Government Launch 96

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Post-COVID-19, 48% of employees of large enterprises will work remotely at least once a week, compared with 30% pre-COVID. Social/cultural trend: Redefining work.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

JULY 12, 2021

And yes, that meant a COVID-19-accelerated pivot for traditional fresh produce companies that previously just had to get the goods into stores, prominently displayed, and make sure consumers knew their name. COVID-19, of course, accelerated the behavior of online shopping. But that changed in 2020, right?

E-commerce 123

E-commerce Retail Drivers/motivators Education 123

Openview

MARCH 1, 2021

Not only is this the company’s biggest round to date, but last year’s $58 million Series C — which closed just as the COVID-19 pandemic was kicking off and remote working, to better enforce social distancing, was starting to take off with it — valued the company at just over $302 million, according to PitchBook data.

Networking 199

Networking Technique Represent Closing 199

SaaStr

APRIL 14, 2020

This category can just include clients already shrinking in size. For Growing categories: Sales cycles may still be lengthening, but decent revenue goals can still be hit. For Growing categories: Sales cycles may still be lengthening, but decent revenue goals can still be hit. Shrinking (and Dire Straits). Struggling.

E-commerce 102

E-commerce Customers Healthcare Quota 102

Search Engine Land

JULY 17, 2023

Create a tangential content category” This sentence gives Bard a clear outcome. We want to create a tangential content category. You can also decide to create two or more categories, but the more you ask from AI, the less accurate results will be. We give Bard the permission to pick a category for us.

Niche 97

Niche Real Estate Angle Healthcare 97

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 115

GTM Market share Growth Technology 115

Martech

OCTOBER 14, 2022

The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. So, we decided to test a shop-by-category module on our homepage that resulted in a very positive incremental lift. Retail is an ever-changing industry, but the last few years have been particularly disruptive.

A/B testing 113

A/B testing E-commerce Retail UX 113

Sales Hacker

NOVEMBER 9, 2020

This year in collaboration with G2, we investigated hundreds of tools in a variety of categories. Today, we’re seeing a continuous trend of vendor consolidation across multiple software categories. The WFH dynamics that emerged from COVID-19 played a huge role in the rise and fall of certain software categories.

Contract 117

Contract Sales Consult Represent 117

SalesHandy

MAY 4, 2020

There’s no getting around the havoc the COVID-19 has caused for businesses and our economy. Keeping all that in mind, how do you conduct email outreach during COVID-19? Addressing just this is why we’re laying out the groundwork for your next set of outreach campaigns during COVID-19. Re-work the pipeline.

Pipeline 81

Pipeline Campaign Price Up-sell 81

Hubspot

DECEMBER 8, 2020

For example, in the ad below, Procter & Gamble acknowledges the COVID-19 crisis, explains how it will be donating products to families and philanthropies in need, emphasizes the importance of their household and health items, and reminds viewers of how its brand has helped consumers disinfect their homes for generations: [link].

Gambling 101

Gambling Entertainment Price Campaign 101

Lead Fuze

DECEMBER 1, 2021

5 Ways Sales Reps Can Keep Their Income Up Through COVID-19. The goal of this article is to help IT sales specialists find sales stability in the face of COVID-19. This category of buyers can be a valuable source of business because they know you, already like your company and are familiar with the value that it provides.

Contact 52

Contact Sales Government Clients 52

Search Engine Land

MARCH 23, 2023

Winners and losers: How COVID-19 is affecting search behavior 2020: Social distancing resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels. Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9

Engineering 86

Engineering Promote Angle Healthcare 86

SBI

SEPTEMBER 16, 2020

Through our research, we’ve found that customers are still engaging with the sales process during this COVID-19 pandemic, but, the pain points and obstacles resonating in the voice of the customer are not what they were three months ago. Q: How has the COVID-19 pandemic affected Chorus? We announced our Series C Raise.

Quota 68

Quota Pipeline Technology Technology 68

SaaStr

DECEMBER 7, 2020

“About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software” A personal favorite. “The “Covid Boost” for SaaS Will Last Years” The boost builds on itself. 19. “Don’t Leave the Bay Area Just Yet” There are still important reasons to stay.

Price 129

Price Start-ups Sales Customers 129

Search Engine Land

OCTOBER 14, 2022

The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. So, we decided to test a shop-by-category module on our homepage that resulted in a very positive incremental lift. Retail is an ever-changing industry, but the last few years have been particularly disruptive.

A/B testing 94

A/B testing E-commerce Retail UX 94

Hubspot

JANUARY 4, 2021

We've all seen the annual conference go virtual due to the impact of COVID-19. Tech spending levels will return to normal over 2021 — but not all categories will benefit. Those categories will stay strong in 2021 and beyond, reflecting the new workplace. Content marketing will start with conversations.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Sales Hacker

JULY 19, 2021

With COVID-19 and remote work, people have more digital channels to ping someone for everything they need. Define your categories of requests. You can start with a few categories and change them as you go. Choose your categories: bug, feature request, data import, and other. It can be as simple as four categories.

Gaming 91

Gaming Process Engineering Start-ups 91

Miller Heiman Group

JUNE 18, 2020

In a recent post , we began to explore first three of the “Big Six” categories that sellers use to qualify leads using our scorecard : solution alignment, decision-making process and timing. Today, we focus on the remaining three categories: other people, competition and budget. Other People. On average, 6.4

Sales 90

Sales Clients Up-sell Price 90

Martech

OCTOBER 1, 2021

Now, there’s nothing exactly new in that; people have been complaining for years that sales reps have neither the time nor the inclination to constantly refresh CRM data, and indeed that has bred a whole career category of CRM administrators. Read more here. Terminus acquires B2B CDP Zylotech.

CRM 106

CRM B2B Negotiate Follow-up 106

Sales Hacker

FEBRUARY 18, 2021

And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. Sessions surrounding challenges sales teams face during the COVID-19 crisis. Forrester notes that sales professionals in the following categories are encouraged to attend: Chief Sales Officers. Senior Sales Leaders.

B2B 104

B2B Sales Networking Price 104

Salesmate

MARCH 24, 2020

All the crises will fall under one or more of these 7 essential categories: 1. The recent example of COVID-19 is the best example of such crises. Let’s take the most recent example: The COVID-19 crisis has made an impact on nearly every business. Operational 2. Technological 3. Humanitarian 4. Financial 5.

Real Estate 101

Real Estate Legal Sales CRM 101

Martech

JANUARY 11, 2022

This February, Tourism Ireland is teaming up with a new IMAX documentary about Ireland to welcome travelers back after the enduring travel slump from the Covid-19 pandemic. The promotion around the IMAX release falls into the category of brand partnership, one of Tourism Ireland’s biggest. Launching Ireland on IMAX. “It

Campaign 88

Campaign Launch Promote Follow-up 88

Salesforce

AUGUST 23, 2021

With their deep knowledge of industry-specific buyer personas, trends, and product details, digital merchandisers bolstered sales and helped customers make sense of their journeys when COVID-19 struck. Apparel merchandisers nudged us gently toward loungewear to help us endure lockdowns in style.

Retail 98

Retail Click Through Rate B2C Trust 98

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . SaaStr 330: TripActions CMO Meagen Eisenberg on Making Trade-Offs In Marketing .

Non-Profits 99

Non-Profits E-commerce Drivers/motivators Growth 99

Martech

JULY 29, 2022

This last category is critical, and will help you avoid making a costly mistake. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Your vendor shortlist. Why it’s hot. Account-based marketing addresses changes in B2B buyer behavior. Why we care.

Contract 99

Contract B2B Technology Technology 99

Heinz Marketing

MARCH 19, 2021

Of course there are a myriad of feelings within those base emotions, but they all fit into one of those six categories. Love, joy, surprise, anger, sadness, and fear are the six primary human emotions. How does your solution speak to those emotions? Get human in your marketing now to reach B2B buyers in 2021.

B2B 135

B2B Drivers/motivators Up-sell Prospecting 135