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Adobe forecasts 4.8% growth YoY in online holiday spending

Martech

retail sites, 100 million SKUs and 18 product categories. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. More forecasts.

Growth 108
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Meet Your Prospects On the Right Plane

Tibor Shanto

In an effort to simplify things, sellers and marketers want to put people in neat categories and boxes. Successful sellers understand that to sell in today’s economy, we need to function and meet your prospects on the right plane, theirs. By Tibor Shanto. This Could Be You.

Meeting 261
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Prime Day contributed to significant e-commerce growth this year

Martech

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Popular product categories included childrens apparel, audio equipment and appliances. online sales came in at $6 billion the first day, and $5.9 billion the second day.

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Online inflation is beginning to ease

Martech

April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April. Powered by Adobe Analytics, the DPI is based on one trillion visits to retail sites and over 100 million SKUs across 18 product categories. Why we care. Double down on loyalty.

Price 81
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5 reasons why the martech landscape will reach its peak in 2024

Martech

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Also, look for competitors in similar categories to merge to reduce cost, expand the customer base and conserve cash. As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. And it’s getting worse.

Contract 110
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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Trust 100
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Web analytics is badly broken 

Martech

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. billion category. Both are groups that benefit richly from our data-sharing economy.