Adobe forecasts 4.8% growth YoY in online holiday spending
Martech
OCTOBER 5, 2023
retail sites, 100 million SKUs and 18 product categories. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. More forecasts.
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